Wednesday, August 29, 2007

Fall Preview

Fall tours are starting to make announcements. There are some high impact tours coming around. Bruce Springsteen, John Mellencamp and Van Halen (not Van Hagar) and some of the first big names to announce.

Fall is also a busy time for Broadway sales. Attendance really picks up in the fall peaking the last two weeks of December.

If you can get your hands on any Radio City Christmas or Trans-Siberian Orchestra on weekend nights, these should make you a nice profit.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 22, 2007

Bigger than the Beatles?

There is at least one reporter and concert promoter is suggesting that Hannah Montana is bigger (or at least as big) as the Beatles.

http://cw2.trb.com/news/kwgn-hannah-montana-concert,0,5632814.story?coll=kwgn-home-2

We are not quite on board with the comparison yet. For starters she needs to put out her own “Sgt. Pepper” and then we can have the conversation.
Regardless, just because someone wants to have the conversation – there is a point to be made.

Hannah Montana is all the rage right now. Disney has created a string of successful shows, movies, merchandising products, family shows and concerts. He is one of the current hot products. Her fall concert tour has sold out as quickly as tickets can sell out. There are more dates coming available soon including

Oklahoma City
Glendale
San Diego
Nashville
Houston
Auburn Hills
Washington D.C.
Los Angeles
Anaheim

At the rate the sales have gone, expect even more dates to be added.

http://www.qctimes.com/articles/2007/08/18/news/local/doc46c67b7463e45853080043.txt

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 15, 2007

Tickemaster’s Crystal Ball

Any shrewd business who looks into the crystal ball on occasion will have to ask themselves “what else can we do?” Successful businesses have to consider ways to improve their product line, find new sources of revenue and even create new markets.

The best ever example of this was when George Lucas had the foresight to negotiate for the merchandising rights to Star Wars. He gambles that there was more money in that than the movies. He was right. The Star Wars series has made $6.5 Billion in ticket sales but has exceeded $9 Billion in merchandising fees. Come to my house some day and you will see why.

Ticketmaster is starting a new campaign called the “Ultimate Sports Fan Experiences”. Take some of the best games there are, throw in premium seats, hotel rooms, tailgate parties, VIP sections, maybe even premium traffic lanes from the stadium and put it all into a nice tidy package.

Want to see the classic rivalry of Michigan vs. Notre Dame? – you can make a weekend of it for $1,245 per person.

You have heard from us multiple that this is more than just tickets. It is experiences and memories tat motivates people to pay a premium for good seats. Having a package to extend the event is the natural evolution of ticket sales.

For more information, go to:

http://www.forbes.com/prnewswire/feeds/prnewswire/2007/08/07/prnewswire200708071000PR_NEWS_B_WES_LA_LATU071.html

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/08-07-2007/0004640925&EDATE=TUE+Aug+07+2007,+10:00+AM

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 8, 2007

MLB marries Stubhub

Well, kinda any way.

Stubhub, a subsidiary of eBay, announced a five year deal last week that makes it the official source of secondary tickets for MLB. The two will share in the revenue generated from the venture. The agreement is set to begin in 2008.

MLB currently sells tickets to the secondary market via two means
MLB.com
Each team’s individual site

It is up to the individual teams to participate with Stubhub. It is unknown at this time how many individual teams will participate.

Ticketmaster has yet to weigh in on this. They currently have contracts with a dozen MLB franchises to be the secondary ticket marketplace.

We are overall positive about this.

Baseball attendance is up. 2007 is on course to be another record year. Any record it sets will quickly fall while stadiums are on their farewell tour and new stadiums are coming online. Both of these events will lead to increased sales.

There are still many people opposed to “scalping”. These included individuals who claim they are looking out for the consumer and the teams themselves. Both of these just ignore the principles of supply and demand. The ticket resale market is forging ahead regardless of any entity trying to coral it. Trying to coral it has been harder and harder.

The Yankees have been at the forefront of trying to contain the market. They have revoked season ticket holder licenses and there are stories about people who were harassed by Yankee Stadium personnel for carrying a Stubhub envelope. A recent New York law now makes it illegal for the Yankees to revoke season ticket licenses. All of the other states removing or loosening ticket resale laws are also making it harder to contain the market.

Stubhub is a primary place for us to sell our MLB tickets. It is convenient and low maintenance. For each team that signs up with Stubhub to be the funnel for MLB tickets, that just drives that many more people to our own inventory. Good for us.

For more information see the following:

http://abcnews.go.com/Technology/FunMoney/wireStory?id=3439394
http://mlb.mlb.com/news/article.jsp?ymd=20070802&content_id=2125070&vkey=news_mlb&fext=.jsp&c_id=mlb

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 1, 2007

TicketMaster vs. Flash Seats

Several months ago one of our articles was about Flash Seats.

Flash Seats had announced a partnership with the Cleveland Cavaliers to handle the secondary ticket market for Cavalier season ticket holders. At the time, we were not impressed with the offering. There was a lot of marketing spin coupled with higher fees and less flexibility.

Flash Seats is owned by a venture capital firm that has the Cavs team owner, Dan Gilbert, as a major investor. He who has the gold rules. Flash Seats has no other teams signed up.

There is now a lawsuit between Flash Seats and TicketMaster. The Cavaliers had a contract in place for TicketMaster to serve as the teams primary and secondary ticketing company. The Cavaliers realizing the potential profits form the secondary ticket market, are trying to get more of those profits. In the lawsuit the Cavaliers state that TicketMaster is using anti-competitive tactics and TicketMaster is stating the Cavaliers are breaching their contract after taking payment from TicketMaster.

Who is right and who is wrong, we offer no commentary on. Here is what we find fascinating about the whole affair. Any company considering going to litigation has to consider the alternatives. Litigation is very expensive. I am sure there are plenty of $500 an hour attorneys involved in this one. Litigation is never taken lightly and only entered into when there is something to gain.

Each views the secondary ticket market as lucrative enough to litigate over. We agree with how lucrative it can be and continue to search for our piece of that market.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.