Wednesday, April 16, 2008

Stubhub Changes for MLB

We have been waiting to write this passage for some time till we had some more data. We can go no longer.

Some time back MLB and StubHub entered an agreement to allow StubHub to be the online ticket reseller for MLB teams. This has lead to numerous changes that affect our lives. Overall it serves us well.

Prior to this, MLB teams had their own resale site. Some built their own, other with Ticketmaster and some with another third party. When it was like this, the team site and Stubhub competed with each other. As a ticket broker, you had to list on only one or be very diligent about removing your listings.

Now the team resale sites have been shut down. The teams have encouraged their season ticket holders to sell through Stubhub. They have also encourages after-market ticket buyers to go to Stubhub. If you are listing on Stubhub, this is good because a lot more people are buying there.

Now for the transition period. Stubhub has been cautious about accepting consignments. The goal is not to take consignments, but to accept the e-tickets from the team. The short term problem is not every team is set up to deliver the e-tickets to Stubhub. Some are now ready, but not all. The end result is we can have tickets expiring 3 – 5 days before an event when a year ago those listings were good until game day.

Soon all teams will be able to send e-tickets to Stubhub. Hopefully sooner rather than later.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

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