Wednesday, April 25, 2007

I Love this Game Even More!

This is an opportunity we really like. Many NBA teams are actively marketing their 2007-2008 season ticket packages right now. As an incentive, they are offering guaranteed seating to the remainder of the 2007 playoff games. Now the playoff games you are going to get are not going to be the best seats in the house, but remember they are playoff games and will sell for a premium. It is conceivable that someone could buy this deal, have their team go to the NBA finals and pay for next year’s season tickets – THIS YEAR. A lot would have to happen in ones favor to do that, but it is fun to think about.

Below are some teams we found that are doing this type of program. If you do not see on o the list, check that team site for more details. Teams copy each other. If they hear another team has a huge jump I season ticket sales, they will start the same campaign. From their point of view, they are going to move the post-season tickets anyway. They might as well sell them to people who are going to pay them money next year.

Golden State Warriors
Cleveland Cavaliers
New Jersey Nets
Houston Rockets
Toronto Raptors
Detroit Pistons
Utah Jazz

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 18, 2007

I Love this Game!

Actually I love the playoff format. If your team has home court advantage in the NBA playoffs you could potentially look at 16 playoff games. 16 high profile and high dollar games. Compare that to the NFL where if your team is really good you get two playoff games.

While it is rare to have 16 home playoff games, But we have seen 12 – 13 home games for the teams that reach the finals in recent years. Even if your team does not go far, we still have the opportunity to sell a few games. When the early rounds are averaging $50 - $100 profit per ticket, we are still making money.

The NBA does not make as much during the regular season as MLB or the NFL. But the vast number of playoff games helps bring our returns up. It is also a bit easier to predict who will be going into the playoffs. It take s awhile for an NBA team to improve and once it does, it take a while to decline. It is rare that a team that goes far in the playoffs one year doe not make it back the next. When it does happen, you can often see it coming.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 11, 2007

Summer Concerts and Events

We cannot remember a time when there were so many concert opportunities at one time. What is especially good is that the demographics these concerts are targeting is very diverse. The youth of America has their favorites out while the baby boomers have their choices also. Even alternative rockers have their choice. Here is a sampling what is put there:

Rush Soul2Soul with Tim McGraw and Faith Hill
Bjork Morrissey
Justin Timberlake The Police
Genesis Beyonce
Eric Clapton Dave Matthews
Harry Connick, Jr. John Mayer
Goo Goo Dolls Huey & The News 2007
Steely Dan Jimmy Buffett

On top of that the Disney High School Musical: The Ice Tour has over 100 dates on sale. Most have sold out.

Most music buyers are between 16 and 30. This youthful demographic keeps up with new artist, new sounds.., they want their MTV. The music and concert industry has long targeted them, and has done so successfully.

What we find so fascinating is some of the biggest concert tours are targeting outside this demographic. The number of 70’ and 80’s band that are getting back together and touring is tremendous. We can credit the Rolling Stones for a lot of this. Their last tour was so successful and lasted so long, everyone followed in their footsteps. Good for all.

The other aspect is the Disney effect. Over the last few years they have established numerous events all based on the Disney Channel movies and shows. The Cheetah Girls, High School Musical, Hannah Montana and Hillary Duff have had tremendous rides. Lets not forget all of the (fill in the blank) on Ice tours also.

The Disney effect targets the tweens – kids from 9 – 14. This strategy is working beautifully for them.

What does this mean for us? There are more options on what to do now as opposed to 5 years ago. There are more entertainment options and money is being spent on them all. Every dollar going into this industry is more opportunity for us.

A Good Opportunity

The Yankees are offering what they call a “7 Game Flex Discount Pack. They go on sale Thursday, April 12 at 12:00 noon EST. They are offering seats in good locations. The premium tickets will be at full price, but the other will be as low as $10 under face value. If you are looking into starting something with baseball, this is a good starting point. These packs should go fast.

http://mlb.mlb.com/nyy/ticketing/flex_discount_pack.jsp?c_id=nyy&year=2007&partnerId=2007hp_tixcomponent_nyy_tab4&affiliateID=2007hp_tixcomponent_nyy_tab4

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 4, 2007

Baseball Early Ticket Analysis

Everyone is probably tired of talking about baseball by now, but we really wanted to sum up the early ticket sales. These are all of the sales made for regular season games that were sold before the season started. The numbers directly below are our own results.

First Transaction: February 6 (same day we posted them)
Number of Transactions: 191
Number of Tickets Sold: 478
Total Revenue: $37,344
Service Fees / Other Expenses: $4,761
Revenue – Service Fees $31,742
Cost of Goods Sold: $17,880
Profit: $13,862
Percent Inventory Sold: 20.168%
Profit Margin on Tickets Sold: 77.5%

We have sold a fifth of our inventory. That inventory cost us $17,880 and we have $31,742 in the bank from that. Now we do not expect to make a 77.5% return on the remaining 80% of the inventory. There are going to be Tuesday games against the Pirates and Devil Rays that we sill not make money on. We do expect around a 15 – 25% return from the regular season. Hopefully we have some World Series tickets coming in October. If the right teams go, it could be a very profitable year just from baseball.

Here are our top five teams for sales (this is from our sales only):

1) Yankees
2) Cardinals
3) Astros
4) Tigers
5) A’s

Two teams that have underperformed for us are the Giants and Mets. While we have had some good sales, we have only moved about 10% of the inventory from these two teams. Not that bad but a far cry from the 28% on inventory sold by the Yankees.

When we compile the list of top sellers every week, we get this from a variety of sources. We took the data for baseball only from 2/1 – 3/31. Here is how it came out:

Team Average Sold By Major Brokers from 2/1 - 3/31
Boston Red Sox 9753
New York Yankees 8438
Chicago Cubs 4559
St. Louis Cardinals 4410
Detroit Tigers 2419
Baltimore Orioles 2217
San Francisco Giants 2207
New York Mets 1866
Chicago White Sox 1807
Los Angeles Angels 1682
Philadelphia Phillies 1573
Atlanta Braves 1358
Texas Rangers 1294
Cleveland Indians 1264
Colorado Rockies 1135
Los Angeles Dodgers 955
Houston Astros 815
San Diego Padres 814
Cincinnati Reds 788
Kansas City Royals 693
Washington Nationals 615
Pittsburgh Pirates 566
Milwaukee Brewers 558
Minnesota Twins 521
Arizona Diamondbacks 464
Seattle Mariners 393
Oakland Athletics 331
Florida Marlins 248
Toronto Blue Jays 203
Tampa Bay Devil Rays 172


To learn how to make money being a ticket broker, visit www.MyTicketBiz.com