Summer Concerts and Events

We cannot remember a time when there were so many concert opportunities at one time. What is especially good is that the demographics these concerts are targeting is very diverse. The youth of America has their favorites out while the baby boomers have their choices also. Even alternative rockers have their choice. Here is a sampling what is put there:

Rush Soul2Soul with Tim McGraw and Faith Hill
Bjork Morrissey
Justin Timberlake The Police
Genesis Beyonce
Eric Clapton Dave Matthews
Harry Connick, Jr. John Mayer
Goo Goo Dolls Huey & The News 2007
Steely Dan Jimmy Buffett

On top of that the Disney High School Musical: The Ice Tour has over 100 dates on sale. Most have sold out.

Most music buyers are between 16 and 30. This youthful demographic keeps up with new artist, new sounds.., they want their MTV. The music and concert industry has long targeted them, and has done so successfully.

What we find so fascinating is some of the biggest concert tours are targeting outside this demographic. The number of 70’ and 80’s band that are getting back together and touring is tremendous. We can credit the Rolling Stones for a lot of this. Their last tour was so successful and lasted so long, everyone followed in their footsteps. Good for all.

The other aspect is the Disney effect. Over the last few years they have established numerous events all based on the Disney Channel movies and shows. The Cheetah Girls, High School Musical, Hannah Montana and Hillary Duff have had tremendous rides. Lets not forget all of the (fill in the blank) on Ice tours also.

The Disney effect targets the tweens – kids from 9 – 14. This strategy is working beautifully for them.

What does this mean for us? There are more options on what to do now as opposed to 5 years ago. There are more entertainment options and money is being spent on them all. Every dollar going into this industry is more opportunity for us.

A Good Opportunity

The Yankees are offering what they call a “7 Game Flex Discount Pack. They go on sale Thursday, April 12 at 12:00 noon EST. They are offering seats in good locations. The premium tickets will be at full price, but the other will be as low as $10 under face value. If you are looking into starting something with baseball, this is a good starting point. These packs should go fast.

http://mlb.mlb.com/nyy/ticketing/flex_discount_pack.jsp?c_id=nyy&year=2007&partnerId=2007hp_tixcomponent_nyy_tab4&affiliateID=2007hp_tixcomponent_nyy_tab4

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