Wednesday, October 10, 2007

Suing TicketsNow

A North Carolina mom, stood in line to buy some Hannah Montana tickets for her six year old daughter. After a few minutes, the show was sold out before she could get to the front of the line. She then called her family at home to tell them to try and buy some online. No success there. She wound up buying a set of 4 from TicketsNow and spent just over $1000 for them. She subsequent filed a lawsuit against TicketsNow. A link to a copy of her lawsuit is below. (It is worth noting that her legal representation shares the same last name as hers). The lawsuit states

“A sophisticated system and the means (internet, telephone, pre-purchase and in-person) to purchase at face value a number of the tickets”.

It also states

“it being the specific business plan, intent and goal of Defendant to acquire and immediately resale as many of said tickets as possible at grossly inflated prices, which in this case it did to Plaintiff.”

The previous top selling concert tour was the Police. The bulk of that activity was early in 2007. Stubhub has sold 35% more Hannah Montana tickets than the Police. The tour has also exceeded the Police dollar volume by 25%.

When one considers the demand and hype Hannah Montana has generated coupled with distraught parents with upset children – we can only wonder why it took so long for a lawsuit to be filed.

Most state bills passed in the last few years have been in favor of loosening ticket resale laws. North Carolina is going against that trend. While not passed, it is considering a law to limit the number and prices of tickets that are resold.

We will watch this and see how it develops.

http://media.myfoxwghp.com/downloads/documents/hannahmontana-lawsuit.pdf
http://www.wxii12.com/news/14302928/detail.html
http://news.yahoo.com/s/ap/20071001/ap_en_tv/music_hannah_montana_mania

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

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