NCAA Lawsuit

Ticketmaster and the NCAA were served this past week with a class action lawsuit. The suit claims the two parties conspired to force ticket purchasers to pay a non-refundable fee for the chance to buy tickets to the NCAA basketball tournament. The suit called the collaboration an illegal lottery.

The way it works is that you send in your money for the tickets and a $10 service fee. If you get selected, Tickermaster keeps all the money. If you do not they send back the amount for the face value of the tickets, hence keeping the service fee.

We have many thoughts on this:

Why not just up the service fee on the tickets purchased to cover the “service” expense and avoid the whole mess?
It is closer to a ponzi scheme rather than a lottery. Ponzi schemes would come under the same scrutiny.
If we could come up with our own lottery, we would. Good money in that.
Why is anyone getting so worked up about $10?

We can answer the last one. We have said this before. People believe they have an inalienable right to purchase tickets to an event. This is why the “scalping moniker” stays with the ticket brokering business. As long as this moniker exist, people will choose not to come into this easy money business and keep the door open for us.

http://www.hbsslaw.com/NCAA

http://www.sportsline.com/collegebasketball/story/10838073

http://www.insideindianabusiness.com/newsitem.asp?ID=29523

http://www.wibw.com/sports/headlines/19196554.html

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.