TicketMasterNow

As previously stated, TicketMaster has announced it is buying the online ticket marketplace TicketsNow.

The fallout from this announcement has begun.

TicketNetworkDirect is encouraging members of it’s affiliate network to contact the Department of Justice and the various state Attorney Generals offices. The basis for this is they are saying the merge will stifle competition since the new entity is the originator and the secondary marketer. TicketNetworkDirect in their newsletter is insinuating that Ticketmaster already holds back premium tickets for their existing TicketExchange program. Facts on the accusation remain foggy.

Our source material and this newsletter has long adopted a “let the market decide” approach. We stick with that when evaluating this merge. Lets go with the assumption that Ticketmaster is holding back tickets for their own exchange. They have a bad enough time with their public relations as is. Would it be a good idea to invite all those Hannah Montana moms to come after you? We think not. Also – what is so wrong with the practice anyway. All they are doing is creating more of a market and buzz for everyone else. What exactly is so wrong with selling the manufacturers product to the highest bidder. It happens all the time in other industries.

Buying TicketsNow is a huge investment. Millions in cash will be used for the purchase. At its core TicketsNow uses full-time professional brokers for its inventory. If Ticketmaster does not realize this and work toward keeping those brokers happy, they will just leave. Ticketmaster would have then just bought a site no one uses.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.