Wednesday, May 30, 2007

Nice Weekend?

Have a good Memorial Day Weekend? We did. I did not get interrupted very often by email notifications, that’s for sure.

Holiday weekends = Bad online sales.

We had a trickle of sales over the weekend. During a regular day in a regular week we average 20+ tickets a day.

It is not unusual for us to sell 50 tickets on one day and 8 the next. There are a lot of mini-cycles in play. A particular sports team is doing well – sales for that team go up. A team is enduring a 8 game losing streak - they go down. New Playoff series announces– back up. Four weeks past the concert announcement – back down.

We have an extensive inventory across multiple events and have done this for several years. We see these trends. When we average out the mini-trends, we expect to see 20+ tickets leave our inventory.

The one trend we never escape is that every Memorial Day, Labor Day, 4th of July, Christmas, Thanksgiving and every other major holiday – sales just crawl regardless of everything else.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, May 23, 2007

And the next American Idol is…

Jordin Sparks!

Good for her. Now let’s talk about the tour.

After every season ends American Idol put the top ten contestants on a tour. This year the tour is more aggressive than ever. They are starting off with 56 tour dates, compared with the 39 last year. Last years tour added dates to bring the total to 60 dates.

While Idol was not always the highest rated show in its time slot this year, It still brought in record numbers of votes. These are good indications there will be a high attended tour.

Aren’t you just curious to see how Sanjaya will do his hair also?

Last year the competition for tickets for tickets was rough. We were actively bidding on several Ticketmaster Auctions, only to be outbid by most. This was also when we were doing big increments in out final bid dollars. We expect more of the same this year.

The opinion from several ticket brokers we speak with is the Idols Live tour brings out a lot of non-regular concert goers. In other words – parents brining their kids and their friends. It is a different crowd than The Police.

Regardless, this is a good event to follow. Keep an eye out for additional tour dates appearing.

July 6: Sunrise, Fla. (BankAtlantic Center)
July 7: Tampa, Fla. (St. Pete Times Forum)
July 8: Jacksonville Veterans Memorial Arena Jacksonville, Fla.
July 1: Greenville, S.C. (Bi Lo Center)
July 11: Nashville (Nashville Arena)
July 12: Birmingham, Ala. (Birmingham Jefferson Arena)
July 13: North Little Rock, Ark. (Alltel Arena)
July 15: Houston (Toyota Center)
July 16: San Antonio (AT&T Center)
July 18: Glendale, Ariz. (Jobing.com Arena)
July 19: San Diego, Calif. (San Diego Sports Arena)
July 20: Fresno, Calif. (Save Mart Center)
July 22: Anaheim, Calif. (Honda Center)
July 23: Los Angeles (Staples Center)
July 24: San Jose, Calif. (HP Pavilion at San Jose)
July 25: Sacramento, Calif. (ARCO Arena)
July 27: Portland, Ore. (Rose Garden Arena)
July 28: Tacoma, Wash. (Tacoma Dome)
July 30: Nampa, Idaho (Idaho Center)
July 31: Salt Lake City (EnergySolutions Arena)
Aug. 3: Omaha, Neb. (Qwest Center Omaha)
Aug. 4: St. Paul, Minn. (Xcel Energy Center)
Aug. 5: Milwaukee (Bradley Center)
Aug. 7: Roset, Ill. (Allstate Arena)
Aug. 8: Moline, Ill. (Mark of the Quad Cities)
Aug. 9: St. Louis (Scottrade Center)
Aug. 11: Columbus, Ohio (Schottenstein Center)
Aug. 12: Auburn Hills, Mich. (Palace of Auburn Hills)
Aug. 13: Cleveland (Wolstein Center at CSU)
Aug. 14: Toronto (Air Canada Centre)
Aug. 22: Pittsburgh (Mellon Arena)
Aug. 23: Rochester, N.Y. (Blue Cross Arena)
Aug. 24: Uniondale, N.Y. (Nassau Veterans Memorial Coliseum)
Aug. 27: Hartford, Conn. (Hartford Civic Center Coliseum)
Aug. 28: East Rutherford, N.J. (Continental Airlines Arena)
Aug. 30: Albany, N.Y. (Times-Union Center)
Sept. 4: Portland, Maine (Cumberland Co. Civic Center)
Sept. 5: Worcester, Mass. (DCU Center)
Sept. 7: Philadelphia (The Wachovia Center)
Sept. 8: Atlantic City, N.J. (Atlantic City Boardwalk Hall)
Sept. 9: Washington, D.C. (Verizon Center)
Sept. 11: Greensboro, N.C. (Greensboro Coliseum)
Sept. 12: Duluth, Ga. (The Arena at Gwinnett Center)
Sept. 13: Memphis (FedExForum)
Sept. 15: Huntington, W.V. (Big Sandy Superstore Arena)
Sept. 16: Charlottesville, Va. (John Paul Jones Arena)
Sept. 18: Hampton, Va. (Hampton Coliseum)
Sept. 19: Baltimore (1st Mariner Arena)
Sept. 20: Bridgeport, Conn. (Arena at Harbor Yard)
Sept. 22: Manchester, N.H. (Verizon Wireless Arena)

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, May 16, 2007

This Year Tigers?

In the 2006 MLB baseball season, the Detroit Tigers cam out of nowhere to make it to the World Series. They lost to the St. Louis Cardinals once they got there, but for us the important thing is to get there. For those who are Tiger fans, you could say, that it was not totally unexpected. They have a good farm system and a lot of good young talent. The prognosticators now say they are a team to be reckoned with for years to come.

In this 2007 baseball season, it seems the Milwaukee Brewers are the team on the rise. They are loaded with lots of young talent, quality pitching and hold a 4.5 game lead in their division.

Both the Tigers and Brewers have been in our ticketing doghouse for several years. The teams never seemed to do well and attendance was always poor. Lets look at some numbers.

Lets compare a few attendance numbers. Below is the average attendance per game for each team over the last few years.

Tigers Brewers
2007* 31,664 29,368
2006 32,048 28,835
2005 25,306 27,296
2004 23,962 25,461
2003 17,103 20,992
2002 18,795 24,310

What is most impressive is the Tigers jump from averaging 25K to over 32K in a single year. This is even more impressive when one considers the 2003 season. While Milwaukee has not been as poor an attending city as Detroit, it is god to see the upward swing.

Last year the Tigers saw their attendance levels rise as the season progressed. People started believing they were for real and responded accordingly. If the Brewers continue their ways, it would not be surprising to see them average 31.5K by years end.

Here is the best part, the Brewers still have very good season tickets available. This year is the first time we purchased them. We bought them just over two weeks ago. We received tickets for the remainder of the schedule. We are able to get seats in the first ten rows very close to first base. We also bought them $7.35 under face value. That is about a steep a discount as one can get.

Since we bought them, here is what we have already sold 32.5% of the inventory. Our return on the sales has been just under 25%. This is excellent considering we bought them late and were unable to take advantage of early ticket sales.

Buying these also put you in a position to procure World Series if they happen to go that far. This is exactly how we wound up having Tiger World Series tickets last year.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, May 9, 2007

Three Sentences and Five Words

A lot of our updates focus on great deals someone made or how another broker made a ton of money or some special offer out there that we can make a bunch of money on. Not this week. Three sentences and five words.

Mavs lose.
Rockets lose.
Ouch.

While we are not out of NBA playoff tickets completely, we did have more invested in these two teams than others.

The Mavericks seemed as much of a lock to return to the NBA Finals as there could be. Keep in mind that from the broker’s perspective, going to the championship series / game is more important than winning it.

The Mavs went to the NBA Finals last year and had a 6 game series. They posted the best record in the NBA with 67 wins. This was the sixth best regular season record ever in the history of the NBA. They were the number one seed through out the playoffs. This would have given us the optimal 16 potential home games. Every game 7, with the highest profit margin, would be played at home. They finished the regular season with their 234th consecutive sellout. We had already sold some of our NBA Finals tickets that would have given us $1100 profit PER TICKET. We had loaded up with the maximum playoff tickets we could get. The first round of the playoffs was against the number 8 seed, who barely made it to the playoffs. Life was looking good.

Mavs lose.

The Golden State Warriors beat them in 6 games. While we do not loose money on this, we were expecting to make a lot on it. The games that we sold ticket for that are not going to be played are just cancelled transactions. N/o money will change hands.

We look at the playoff series find the probabilities of a team going to the Finals. It seemed the team that could give the Mavs the most trouble was the Houston Rockets, who we also had season tickets for. Guess who else we loaded up on. By know you know the story there. Rockets lose.

And no, we did not have tickets for the Golden State Warriors and Utah Jazz. All is not lost for us with the playoffs though. We do have other teams and we can still make it a very profitable postseason.

I bring all this up because sometimes we can make the best decisions we can, but not everything is under our control. Would we do anything different? No. We have a plan and stick to it.

We cannot make the rain stop but you can choose to bring an umbrella.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, May 2, 2007

How Many Times Have We Heard This?

I received the following email from a fellow ticket broker today. It hit very close to home for me. I know of some people who went through a similar ordeal recently.


I work in a regional office for manufacturing company. It has been a rough year or so. The job is OK. It pays half the bills. My wife’s job pays the other half. The boss is a jerk a lot. I am sure he would be cool if he was not at work, but that is the only place I see him. If I could leave for something better I would. I finally figured out that even if I left, I would be in the same spot, just somewhere else. I needed to do something on my own. I saw a classified ad and called. Actually I saw a bunch of classified ads for different stuff and called a lot. This one was different. When I got the book, It was very real and gave a lot of facts and told me what to do. For many months now we have been doing several deals a month and bring in about $500 extra a month. Last week a bunch of people at my job got fired. Not enough sales coming in. The salespeople don’t do their job very good so others get fired. I did not lose my job but some of my friends did. I do not know what they are going to do. They do not know what they are going to do either. It real easily could have been me. Let just say I am very motivated to increase my deals. I either want to do enough to quit or at least save for a rainy day when it is my turn at layoffs.

I read this and ask myself “What job is really safe?”

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com