Wednesday, May 16, 2007

This Year Tigers?

In the 2006 MLB baseball season, the Detroit Tigers cam out of nowhere to make it to the World Series. They lost to the St. Louis Cardinals once they got there, but for us the important thing is to get there. For those who are Tiger fans, you could say, that it was not totally unexpected. They have a good farm system and a lot of good young talent. The prognosticators now say they are a team to be reckoned with for years to come.

In this 2007 baseball season, it seems the Milwaukee Brewers are the team on the rise. They are loaded with lots of young talent, quality pitching and hold a 4.5 game lead in their division.

Both the Tigers and Brewers have been in our ticketing doghouse for several years. The teams never seemed to do well and attendance was always poor. Lets look at some numbers.

Lets compare a few attendance numbers. Below is the average attendance per game for each team over the last few years.

Tigers Brewers
2007* 31,664 29,368
2006 32,048 28,835
2005 25,306 27,296
2004 23,962 25,461
2003 17,103 20,992
2002 18,795 24,310

What is most impressive is the Tigers jump from averaging 25K to over 32K in a single year. This is even more impressive when one considers the 2003 season. While Milwaukee has not been as poor an attending city as Detroit, it is god to see the upward swing.

Last year the Tigers saw their attendance levels rise as the season progressed. People started believing they were for real and responded accordingly. If the Brewers continue their ways, it would not be surprising to see them average 31.5K by years end.

Here is the best part, the Brewers still have very good season tickets available. This year is the first time we purchased them. We bought them just over two weeks ago. We received tickets for the remainder of the schedule. We are able to get seats in the first ten rows very close to first base. We also bought them $7.35 under face value. That is about a steep a discount as one can get.

Since we bought them, here is what we have already sold 32.5% of the inventory. Our return on the sales has been just under 25%. This is excellent considering we bought them late and were unable to take advantage of early ticket sales.

Buying these also put you in a position to procure World Series if they happen to go that far. This is exactly how we wound up having Tiger World Series tickets last year.

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