Wednesday, April 16, 2008

Stubhub Changes for MLB

We have been waiting to write this passage for some time till we had some more data. We can go no longer.

Some time back MLB and StubHub entered an agreement to allow StubHub to be the online ticket reseller for MLB teams. This has lead to numerous changes that affect our lives. Overall it serves us well.

Prior to this, MLB teams had their own resale site. Some built their own, other with Ticketmaster and some with another third party. When it was like this, the team site and Stubhub competed with each other. As a ticket broker, you had to list on only one or be very diligent about removing your listings.

Now the team resale sites have been shut down. The teams have encouraged their season ticket holders to sell through Stubhub. They have also encourages after-market ticket buyers to go to Stubhub. If you are listing on Stubhub, this is good because a lot more people are buying there.

Now for the transition period. Stubhub has been cautious about accepting consignments. The goal is not to take consignments, but to accept the e-tickets from the team. The short term problem is not every team is set up to deliver the e-tickets to Stubhub. Some are now ready, but not all. The end result is we can have tickets expiring 3 – 5 days before an event when a year ago those listings were good until game day.

Soon all teams will be able to send e-tickets to Stubhub. Hopefully sooner rather than later.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, April 9, 2008

More Hannah Montana fallout

The Hannah Montana bill has passed the Minnesota Senate.

Due to the uproar from many young kids, and their parents, who could not get tickets to Hanna Montana shows, a bill was passed in the Minnesota Senate making it illegal to use ticket software that enables “bots” to purchase tickets.

A “bot” is a piece of code that simulates a web request so a user does not have to sit at a keyboard and browse the site. A bot can actually simulate multiple web sessions at once. These bots are common internet items and account for a significant piece of web traffic. Bots themselves are not bad, it all depends on what they are programmed to do. Spammers use bots to find unprotected computers to hijack to send their spam from. Google and Yahoo use bots to find out what is on webpages to include in their search results.

The Minnesota House has not yet voted on the bill.

http://www.kare11.com/news/news_article.aspx?storyid=504555

http://www.wbko.com/home/headlines/17420514.html

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, April 2, 2008

The Cost of Baseball

TMR's 2008 MLB Ticket Report -

Baseball has never been more popular, or more expensive to watch. On the heels of another record-setting season, the average ticket price has gone up to $25.40, a 10.9 percent increase from last season. Team Marketing Report's 2008 Major League Baseball Fan Cost Index jumped 8.3 percent to $191.75 this season. Both increases are the highest for MLB since 2001, when tickets went up 12.9 percent (to $18.99), and the FCI went up 9.8 percent to $145.45.

Both figures were fairly stagnant from 2006 to 2007, but several teams instituted significant pricing increases this season. Twelve teams had increases of more than 10 percent, including six of more than 20 percent.

The World Champion Boston Red Sox continue to have baseball's priciest ticket. The Red Sox's average price of $48.80 is a 10.1 percent jump from last year. The team's Fan Cost Index total of $320.71 is more than $60 higher than the No. 2 team, the New York Yankees.

The FCI is a representative look at the costs for a family of four to attend a Major League Baseball game. It is comprised of four average tickets, as calculated through a weighted formula, two beers, four soft drinks, four hot dogs, parking for one car, two programs and two adult-sized caps.

The Yankees, playing in their last season at Yankee Stadium, could overtake the Red Sox for the toughest ticket in baseball. And that ticket won't be cheap. According to TMR research, the average regular ticket will cost $36.58 and the cost to take a family of four to the Bronx stadium will be $259.84. That price, however, is hardly representative to what tickets will cost via the secondary market this season.

The crosstown Mets reported a 20.5 percent jump to $34.05 as they prepare to play their last season at Shea Stadium. The Mets will play in Citi Field next season.

Going into their 100th season since their last World Series win, the Cubs' prices are reaching new highs. The North Siders will charge an average of $42.49 per season ticket this year, second in the league, while employing a three-tiered pricing structure. Fifty of the team's 81 home games are considered "prime" games, the highest pricing tier, while only six are value games.

The Red Sox, Yankees and Cubs still have good reasons for charging such exorbitant amounts, as each play in historic, cramped stadiums that double as living museums. Much like their football counterparts, going to regular season games at each of these parks are becoming more of an "event" that families take part in once or twice a season.

Regardless of the increase, baseball is still the most affordable of the top four North American sports (see TMR web site for FCI historical data for baseball, basketball, football and hockey) and 11 teams have average ticket prices under $20.

Five teams have FCI totals under $150. The newly-rechristened Tampa Bay Rays are the best bargain in baseball with an FCI of $136.91, thanks in part to free parking for cars of four or more people, but the Arizona Diamondbacks, last year's surprise winner of the AL West, will have the cheapest average ticket at $15.96. The Rays and the Pittsburgh Pirates ($17.07) were the only teams with no price increases. The San Francisco Giants (up .3 percent) didn't change prices, but re-distributed some seats, giving them a lower average price ($22.06) than was reported last season.

The Washington Nationals are moving into the eponymous Nationals Park this season, and with that move comes expected increases. An average Nats' ticket is expected to be $25, up from $21.11 during their last year at RFK Stadium.

A family of four going to the Anacostia River park should expect to pay about $195.50, and that's if they get the cheapest parking option of $15. If the team improves in the NL East like they did in the FCI standings (from 24 to 15), plenty of fans will shell out that money to watch the District's team.

Several teams near the bottom of the FCI had turnaround seasons in 2007, including NL pennant winners Colorado, and the Milwaukee Brewers. AL contenders, the Los Angeles Angels of Anaheim, continue to be one of the best bargains in baseball, with an FCI of $140.42, the second-cheapest outing in baseball.

The Kansas City Royals, perennially at the bottom of the FCI, jumped up a few spots, thanks to a 21.1 percent increase on tickets, from $14.48 to $17.54. The Royals' FCI concurrently went up 22.5 percent to $151.16.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, March 19, 2008

A Tradition You Might Like

More and more NBA teams have started a new tradition. To get season ticket sales for next year they are giving you the option to start this year. The gimmick is that you pick your seats for next year, but you get the seats starting this year’s playoffs. Depending on the team, you might not even have to pay for all the seats till after the playoffs.

This is a good situation for anyone looking to broker NBA tickets.

A few facts to keep in mind:

• NBA playoffs potentially have 16 home games
• Each of the games is one of the higher profit games you can have

Selecting one of the top four seeds in each conference gives you pretty good odds of securing some home field advantage seats. This is not without risk. In 2006 the Dallas Mavericks went to the NBA finals. In 2007 they had the NBA-best record heading into the playoffs (67 wins). They were guaranteed home field advantage throughout the playoffs. They lost in the first round to Golden State 4 games to 2.

While the Mavs 2007 season is an anomaly, carefully consider this going into this years playoffs.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

State of Baseball

One must read the following article on the state of baseball.

http://www.bostonherald.com/sports/baseball/other_mlb/view.bg?articleid=1080264

If anyone was wondering if the Mitchell Report was going to have a negative impact on MLB ticket sales, the answer is a load and clear NO. Let’s look at MLB total attendance over the last few years

2003 67,630,052
2004 72,968,953
2005 74,385,295
2006 75,997,622
2007 79,493,687
2003 2007
Number of teams exceeding 4M attendance 0 1
Number of teams exceeding 3M attendance 5 10
Number of teams exceeding 2M attendance 19 24
Number of teams exceeding 1.5M attendance 25 28

The expectation is that ticket sales will exceed 81 million in 2008.

In short, prices are skyrocketing but so is demand. Even the Tampa Bay Rays have increased attendance by 300,000. Hopefully $81,000 for a season ticket plan will remain an anomaly in New York, but considering it has gone up in price 81 times over 35 years, other team might be a decade of so behind.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, March 12, 2008

Tigers are Roaring

Early ticket sales for the Detroit tigers are going fast. During the first weekend of single game ticket sales, there were nearly 202,000 sold. They have also sold over 26,000 season tickets. This is an increase of over 8,000 from last year.

Tiger Stadium has a capacity of 52,400. Over 81 games the potential attendance could be 4,244,400. From that potential capacity - 2,106,000 are already sold to season ticket holders. This means they sold nearly 10% of the remaining inventory on the opening ticket sales weekend. Not bad.

From our own inventory of Tigers tickets, we have sold over 45% of the. We are also at 70.5% of the breakeven point. We also have several big ticket and Saturday games left. This could be the earliest we ever break even on a team.

The Tigers have put a good product on the field. The team consists mainly of young home-grown talent. It seems like the fans see this and support it.

For those considering investing in another team, we encourage you to consider the Tigers. It could be part of an inventory that will be in demand for some time.

http://www.mlive.com/newsflash/michigan/index.ssf?/base/sports-27/1204502961298710.xml&storylist=newsmichigan

http://blog.mlive.com/grpress/2008/03/detroit_tiger_singlegame_ticke.html

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, March 5, 2008

Good time for Yankees tickets holders

This year really begins a huge upswing for Yankee season ticket holders. The stars are aligned on several fronts:

• The Yankees are good
• The Red Sox are better
• The Rays do not suck
• The All-Star Game
• This is the last year in Yankee stadium

The Yankees are good – One can ask the question – When was the last time they sere not good? Valid question. Regardless, when a team comes to play every year, it is good for ticket brokers.

The Red Sox are better – Some die-hard Yankee fan is going to send me a 5 page essay on why the Yankees are better than the Red Sox, but until the Yankees beat the Red Sox in the ALCS and win the World Series, I stand by my statement. Red Sox /Yankees is baseballs biggest rivalry. There is a strong argument it is the best rivalry in all of sports. Regardless of where is stands in the pecking order - the better the teams, the more intense the rivalry. All of this translates into higher priced ticket sales.

The Rays (formerly Devil Rays) do not suck – For years the Rays were a poor draw. We were lucky to break even on these. The Yankees fan is one of the more knowledgeable fans out there. Many know the Rays have some of the best young talent in baseball. They also know there team has been beat by other teams with low payroll and young players. The Rays are not quite the pushover anymore.

The All-Star game- This is held in Yankee stadium. Season ticket holders get first dibs on seats. A nice premium package to go with everything else this year.

This is the last year in Yankee stadium – above all else, this will drive ticket process sky high. The farewell to Yankee Stadium movement is in full swing. Prices for the last weekend and the final Old-timers game are nearing Opening Day prices.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.