Wednesday, December 5, 2007

How ‘bout them Boys

The Dallas Cowboys will open their new stadium in 2009. If you are interested in getting a PSL for a club seat on the 50 yard line – that PSL will cost you $150,000 per seat. Yes that is correct $150,000 per seat.

After that the tickets will cost $340 a game. One almost has to be a professional football player to afford it. But then you get in for free on the field level.

What you do get for your $150,000 is the following:

Access to the exclusive founders club
All-inclusive food and beverage
Complimentary VIP parking
Fixed ticket prices for five years
The opportunity to purchase Superbowl XLV tickets
A 30 license on the tickets (who knows what the renewal is)

Too much for you? You can always buy other sideline PSLs for as little as $16,000 per license. It seems like such a bargain compared to the $150,000. Prior to the Cowboys prices the highest PSL on record was $12,000.

For the record, we do not recommend buying a Dallas Cowboys PSL at this time.

http://www.dallasnews.com/sharedcontent/dws/img/11-07/1129tickets.pdf

http://sportsillustrated.cnn.com/2007/writers/peter_king/12/09/week14/4.html

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

The Lights Are Back On

After 19 days, which was much longer than anyone expected, the Broadways stagehands strike is over.

Cost to the producers? The estimate is about $40M.

Who won long term? Not too sure. Details about the agreement are sketchy.

Short term the producers lost. In addition to the $40M in lost revenues, no one has been buying tickets because they were not too sure when the strike would end. Many newly scheduled shows were at partial capacity when they usually experience 80 – 90 percent capacity. New shows that were supposed to open around now are not opening until January. Existing shows that rely on a heavy walk-up business (e.g. Rent) were having to sell tickets at a discount, at the gate no the less, to get people in temporarily. This might lead to a few early show closings. The four day Thanksgiving weekend, one of the busiest on Broadway, is still a lost weekend.

Others lost too. Restaurants, parking garages, tourist shops and ticket brokers all took a hit and now have to recover.

It is hard to imagine that the stagehands negotiated a deal for more than $40M over what they have now. Lets hope whatever the final agreement is long term.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, November 28, 2007

The Grinch Is Back

he Grinch has returned to Broadway.

A New York judge has ruled the show “How the Grinch Stole Christmas” can reopen since the Theater owners and the stagehands union have a separate and distinct contract.

Broadway producers 1. Stagehand Union 0.

The Local one union went on strike before Thanksgiving because the Broadway producers did not want to pay for what they considered idle time.
The Union saw this as a hard won benefit and did not want it to be removed without some other concession.

All the other theater owners will be waiting in line to see what was written into the Grinch contract.

Just to keep things interesting and dramatic (it is Broadway of course), the theater owners arranged for many of the child actors t sit in the front row of the courtroom during the proceedings. A joyous applause erupted at the ruling.

In realted news , a group of producers has filed a suit against the union for $35M dollars citing lost ticket sales, concessions and merchandise.

Still developing…

http://www.nytimes.com/2007/11/22/theater/22broadway.html?_r=1&ref=theater&oref=slogin

http://www.msnbc.msn.com/id/21917194/

http://news.yahoo.com/s/nm/20071122/media_nm/grinch_dc

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, November 14, 2007

Broadway Blackout

This last weekend the Local One Union, to which Broadway stagehands belong to, went on strike. The result is there are now over two dozen Broadway shows shut down. This list includes some of the most popular shows including “Wicked”, “Phantom of the Opera” and “Rent”.

The dispute focuses on the number of stage hands needed to set up and maintain a show. The union requires a certain number of people to be hired for every setup, which can be huge, and another number for every performance. Many producers with less props to deal with wind up paying for stagehands who do not have much to do. The union does not want to just give up the negotiated work without something in return.

It is no coincidence the strike is occurring on the eve of Broadways busiest time of the year. This is exactly when the producers will be leaving the maximum amount of money on the table.

Hopefully everyone will kiss and make up fairly soon. In the meantime ticket brokers have to deal with the downstream effects of this. Every ticket sold to a cancelled event now has to be dealt with in some manner. Depending on where and how it was sold dictates how much. Regardless, the last thing any ticket broker wants to have to deal with is extra follow-up work on a already-sold transaction.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, October 31, 2007

TicketMaster Spins Off

IAC/InteractiveCorp will spin off TicketMaster into its own publicly traded company. Along with the TicketMaster spinoff, IAC is turning other assets into their own publicly traded corporations. The other companies are:

HSN – the Home Shopping Network
LendingTree – online lending exchange
Interval International - an online marketplace for condos

Companies IAC will still own include Shoebuy.com, match.com, ask.com, collegehumor.com, evite and several others. Wall Street characterizes the move a way to increase overall shareholder value. Shareholders in IAC will still have those shares but now they will have shares in the spinoffs also.

The spinoffs will be finalized in about one year.

From a ticket broker’s perspective, this also signals that TicketMaster can be more aggressive in the industry and offer new types of packages. Readers will recognize that TicketMaster put together some Big Game Football Packages over the summer. We can expect more of these types of marketing partnerships. This also tells us the event marketplace is viewed as having a big upside. However big the market gets and whatever packages are put together, this always indicates there is room for the individual ticket broker to do well.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, October 24, 2007

Time for Basketball

Every year there are three things happening this time of year. Two of the three are good:

Preparations for Halloween
Politicians knocking on my door soliciting my vote Basket Ball season starts

It should be easy to figure our which ones are the good ones.

Just to refresh everyone, we basketball tickets are good, but we do not like them as much as baseball. A basketball season ticket package has all the convenience and low maintenance as baseball, which we like, but it also has the following

• Higher per ticket cost
• Less games
• Preseason games that some teams sell with the full package
• Bigger sales differentials between weekday and weekend games
• One injury to one player can kill a season for a team

What it does have going for it are a ton of playoff games. This alone can make you a nice chunk of change.

If you have not invested in NBA tickets, do not feel the need to do out and get something today. Many teams will still offer partial seasons after the start of the season. Remember last year, there were several teams that offered current season playoff tickets to people who purchased season ticket packages late in the year. That was a good deal for some.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, October 17, 2007

Rockies?

A month ago I would not have guessed the Colorado Rockies would be the NL pennant winner and World Series Opponent. As of this writing they have won
21 of 22 games. That will always get you far.

For the record, we do not have season tickets for the Rockies. They were one of the teams that seemed mired in mediocrity that would not rise.
There were several things about them that seemed to keep the team down

• High altitude stadium that kept quality pitchers away
• A long line of free agent pitchers who had success else where but not in Denver
• Lackluster attendance several years in a row
• Finishing last in their division in 2006

There is an old saying in baseball when a manger or GM is asked what is needed to win a championship. The answer is “pitching, pitching and more pitching”. After you hear that a few times and see what had been happening in Denver the last few years, one can see why we never invested in them.
It does make us want to put my kids little league baseballs in a humidor though.

http://www.iht.com/articles/2006/08/17/sports/ROCKIES.php

At least we have the Indians still. Here is hoping for a seven game series. Also note below that the Rockies World Series Tickets go on sale to the public on Monday.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, October 10, 2007

Suing TicketsNow

A North Carolina mom, stood in line to buy some Hannah Montana tickets for her six year old daughter. After a few minutes, the show was sold out before she could get to the front of the line. She then called her family at home to tell them to try and buy some online. No success there. She wound up buying a set of 4 from TicketsNow and spent just over $1000 for them. She subsequent filed a lawsuit against TicketsNow. A link to a copy of her lawsuit is below. (It is worth noting that her legal representation shares the same last name as hers). The lawsuit states

“A sophisticated system and the means (internet, telephone, pre-purchase and in-person) to purchase at face value a number of the tickets”.

It also states

“it being the specific business plan, intent and goal of Defendant to acquire and immediately resale as many of said tickets as possible at grossly inflated prices, which in this case it did to Plaintiff.”

The previous top selling concert tour was the Police. The bulk of that activity was early in 2007. Stubhub has sold 35% more Hannah Montana tickets than the Police. The tour has also exceeded the Police dollar volume by 25%.

When one considers the demand and hype Hannah Montana has generated coupled with distraught parents with upset children – we can only wonder why it took so long for a lawsuit to be filed.

Most state bills passed in the last few years have been in favor of loosening ticket resale laws. North Carolina is going against that trend. While not passed, it is considering a law to limit the number and prices of tickets that are resold.

We will watch this and see how it develops.

http://media.myfoxwghp.com/downloads/documents/hannahmontana-lawsuit.pdf
http://www.wxii12.com/news/14302928/detail.html
http://news.yahoo.com/s/ap/20071001/ap_en_tv/music_hannah_montana_mania

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, October 3, 2007

Montana Money

I have had a few emails from people about some of the Hannah Montana deals they have made. Here are some highlights:

“I would rather not spend 30 bucks to join the MileyWorld.com fan club, but I was able to make $400 from that $30.”

“I posted tickets on a Thursday and sold them on Saturday! I wish every deal was that great”

“I tried for hour on several computers to buy ticket when they went on sale and got nothing. It was very frustrating. I did get the max from a presale (4) but wished I could get more.”

“There have been so many articles about people complaining they could not get little Suzy tickets to Hannah Montana. Do you want some whine with that cheese? I told some of my soccer mom friends that we sold tickets and they got on me about it. It was funny when I told them that my daughter and I were going plus we the money we made on the ones we sold paid for ours and plenty left over for dinner and t-shirts. The next day they were asking what else I did on this.”

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, September 26, 2007

Busy Week

We are in the middle of one of the busier weeks we have. Baseball season is winding down and the playoffs are about to heat up. We are receiving our playoff tickets right now. Many teams are traditionally slow about sending these out. It can get frustrating since we need receive them and immediately Fedex them out to buyers or to a consignment location.

Keep in mind, those of you who do baseball, most tickets do not sell until the opponent, date and venue are set. Once those are set, get ready!
October is always our most profitable month. Baseball playoff tickets sell fast and sell high. We are hoping for a New York Subway Series. This could do really well for us since we are heavy in both of those teams. We also have interest in the Angels, Indians, Brewers and Phillies. Either way, we have several teams going in which increases the probability that we are holding onto World Series tickets.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, September 19, 2007

More Hannah Montana

The Hannah Montana tour has gone through great lengths to try and limit the number of tickets that go into the hand of brokers. I cannot fault them for this. I get the fact that there are a lot of kids out there who really want to go and also a lot of parents who promised them that they would get tickets. In some way I feel for those parents who are going into credit car debt to buy Hannah Montana tickets from the aftermarket. I feel less bad if they are buying my tickets though.

Regardless, it is a tough ticket to get. There are no reusable presale codes, but presales so exist. To get one, one needs to join the fan club for 29.95 a year. (www.MileyWorld.com) Once there you can get a unique presale code that is good for one use only. You can get codes for more than one events, just not on the same sale day. This is the best way to get tickets. Granted it is an extra $30, but you will be able to make that back.

Buying tickets on the general public sale requires a lot of luck. Most places are draining the inventory in less than 10 minutes. When we have tried to buy, the servers are so busy we often do not get a refreshed screen until everything is sold out.

There are several tour dates still coming and more are expected to come so pay attention.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, September 12, 2007

Baseball Playoffs

For those of you who have baseball season tickets, you are probably hearing from the team about post season options. Grab everything you can. Get the full strips and if the team is offering any extra tickets, get as many as you can.

Not every team offers the extra post season tickets. The Yankees, for example, only offer the option to buy extra post season tickets to their very long term season ticket holders.

Most teams also give you a choice of either crediting the unused amount for next season or give you your money back. We always opt for the credit to next season. When we opt to get the money back, they usually do not send the check until late November or December. It is usually less than 30 days when we need to start making payments on the next season. It becomes a pain to make the payments on all the individual teams. It is easier for volume sellers to make the smaller payments later.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, September 5, 2007

Jingle Bells

Last week we spoke of some key fall events. One of the most popular is the Trans-Siberian Orchestra. They have recently announced their tour dates (below). This year Thanksgiving is a little early (11/22). It is also one of those years where there are 5 weekends between Thanksgiving and Christmas. This is a huge deal for retailers since weekends = more money spent. For us it means more show dates. Pick some good dates. There are plenty to choose from. You should also have seen presale-passwords starting to come out also.

Thu. 1 Nov. Youngstown, OH Chevrolet Centre 7:30PM
Fri. 2 Nov. Lakeland, FL Lakeland Civic Center 8:00PM
Fri. 2 Nov. Youngstown, OH Chevrolet Centre 8:00PM
Sat. 3 Nov. Lakeland, FL Lakeland Civic Center 8:00PM
Sat. 3 Nov. Youngstown, OH Chevrolet Centre 3:00PM
Sat. 3 Nov. Youngstown, OH Chevrolet Centre 8:00PM
Sun. 4 Nov. Hershey, PA Giant Center 3:00PM
Sun. 4 Nov. Hershey, PA Giant Center 7:30PM
Sun. 4 Nov. Sunrise, FL Bankatlantic Center 7:30PM
Mon. 5 Nov. Jacksonville, FL Jacksonville Veterans Memorial 7:30PM
Wed. 7 Nov. Knoxville, TN Thompson Bolling Arena 7:30PM
Wed. 7 Nov. Manchester, NH Verizon Wireless Arena 7:30PM
Thu. 8 Nov. Atlanta, GA Philips Arena 7:30PM
Thu. 8 Nov. Manchester, NH Verizon Wireless Arena 7:30PM
Fri. 9 Nov. Biloxi, MS Mississippi Coast Coliseum 8:00PM
Fri. 9 Nov. Portland, ME Cumberland Country Civic Center 8:00PM
Sat. 10 Nov. New Orleans, LA New Orleans Arena 8:00PM
Sat. 10 Nov. Worcester, MA DCU Center 3:00PM
Sat. 10 Nov. Worcester, MA DCU Center 8:00PM
Sun. 11 Nov. Jackson, MS Mississippi Coliseum 3:00PM
Sun. 11 Nov. Jackson, MS Mississippi Coliseum 7:30PM
Sun. 11 Nov. Uncasville, CT Mohegan Sun Arena 2:30PM
Sun. 11 Nov. Uncasville, CT Mohegan Sun Arena 7:30PM
Wed. 14 Nov. Dayton, OH EJ Nutter Center 7:30PM
Wed. 14 Nov. Lubbock, TX United Spirit Arena 7:30PM
Thu. 15 Nov. Dayton, OH EJ Nutter Center 7:30PM
Fri. 16 Nov. El Paso, TX Don Haskins Center 8:00PM
Fri. 16 Nov. Ft. Wayne, IN Allen County War Memorial 8:00PM
Sat. 17 Nov. Lexington, KY Rupp Arena 8:00PM
Sun. 17 Nov. Phoenix, AZ US Airways Arena 3:00PM
Sat. 17 Nov. Phoenix, AZ US Airways Arena 8:00PM
Sun. 18 Nov. Las Vegas, NV Mandalay Bay Events Center 7:30PM
Sun. 18 Nov. Pittsburgh, PA Mellon Arena 3:00PM
Sun. 18 Nov. Pittsburgh, PA Mellon Arena 7:30PM
Mon. 19 Nov. San Diego, CA Cox Arena 7:30PM
Tue. 20 Nov. Anaheim, CA The Pond 7:30PM
Tue. 20 Nov. Providence, RI Dunkin Donuts Center 7:30PM
Wed. 21 Nov. San Jose, CA HP Pavillion 7:30PM
Thu. 22 Nov. Montreal, Can Bell Centre 7:30PM
Fri. 23 Nov. Fresno, CA Save Mart Center 8:00PM
Fri. 23 Nov. Ottawa, Can Scottbank Place 8:00PM
Sat. 24 Nov. Hamilton, Can Copps Coliseum 8:00PM
Sat. 24 Nov. Reno, NV Reno Events Center 8:00PM
Sun. 25 Nov. Buffalo, NY HSBC Arena 3:00PM
Sun. 25 Nov. Buffalo, NY HSBC Arena 7:30PM
Sun. 25 Nov. Sacramento, CA Arco Arena 3:00PM
Sun. 25 Nov. Sacramento, CA Arco Arena 7:30PM
Mon. 26 Nov. Toronto, Can Air Canada Centre 7:30PM
Tue. 27 Nov. Salt Lake City, UT Energysolutions Arena 7:30PM
Wed. 28 Nov. Nampa, ID Idaho Center 7:30PM
Wed. 28 Nov. Toledo, OH Seagate Convention Ctr. 7:30PM
Thu. 29 Nov. Toledo, OH Seagate Convention Ctr. 7:30PM
Fri. 30 Nov. Lansing, MI Breslin Student Center 8:00PM
Fri. 30 Nov. Vancouver, Can GM Palace 8:00PM
Sat. 1 Dec. Grand Rapids, MI Van Andel Arena 3:00PM
Sat. 1 Dec. Grand Rapids, MI Van Andel Arena 8:00PM
Sat. 1 Dec. Seattle, WA Key Arena 3:00PM
Sat. 1 Dec. Seattle, WA Key Arena 8:00PM
Sun. 2 Dec. Chicago, IL Allstate Arena 3:00PM
Sun. 2 Dec. Chicago, IL Allstate Arena 7:30PM
Sun. 2 Dec. Portland, OR Rose Garden 3:00PM
Sun. 2 Dec. Portland, OR Rose Garden 7:30PM
Wed. 5 Dec. Albany, NY Times Union Arena 7:30PM
Wed. 5 Dec. Colorado Springs, CO World Arena 8:00PM
Thu. 6 Dec. Albany, NY Times Union Arena 7:30PM
Thu. 6 Dec. Denver, CO Pepsi Center 7:30PM
Fri. 7 Dec. Atlantic City, NJ Boardwalk Hall 8:00PM
Fri. 7 Dec. Wichita, KS Kansas Coliseum 8:00PM
Sat. 8 Dec. Kansas City, MO Sprint Center 3:00PM
Sat. 8 Dec. Kansas City, MO Sprint Center 8:00PM
Sat. 8 Dec. Philadelphia, PA Wachovia Center 3:00PM
Sat. 8 Dec. Philadelphia, PA Wachovia Center 8:00PM
Sun. 9 Dec. Hartford, CT Hartford Civic Center 2:30PM
Sun. 9 Dec. Hartford, CT Hartford Civic Center 7:30PM
Sun. 9 Dec. St. Louis, MO Scottrade Center 3:00PM
Sun. 9 Dec. St. Louis, MO Scottrade Center 7:30PM
Wed. 12 Dec. Greenville, SC Bi Lo Center 7:30PM
Wed. 12 Dec. Omaha, NE Qwest Center 7:30PM
Thu. 13 Dec. Des Moines, IA Wells Fargo Arena 7:30PM
Thu. 13 Dec. Hampton, VA Hampton Coliseum 7:30PM
Fri. 14 Dec. Grand Forks, ND Alerus Center 8:00PM
Fri. 14 Dec. Uniondale, NY Nassau Coliseum 8:00PM
Sat. 15 Dec. East Rutherford, NJ Continental Airlines Arena 3:00PM
Sat. 15 Dec. East Rutherford, NJ Continental Airlines Arena 8:00PM
Sat. 15 Dec. Minneapolis, MN Target Center 3:00PM
Sat. 15 Dec. Minneapolis, MN Target Center 8:00PM
Sun. 16 Dec. Milwaukee, WI Bradley Center 3:00PM
Sun. 16 Dec. Milwaukee, WI Bradley Center 7:30PM
Sun. 16 Dec. Washington, DC Verizon Center 3:00PM
Sun. 16 Dec. Washington, DC Verizon Center 7:30PM
Mon. 17 Dec. Indianapolis, IN Conseco Fieldhouse 7:30PM
Wed. 19 Dec. Greensboro, NC Greensboro Coliseum 7:30PM
Thu. 20 Dec. Memphis, TN Fed Ex Forum 7:30PM
Thu. 20 Dec. Raleigh, NC RBC Center 7:30PM
Fri. 21 Dec. Bossier City, LA CenturyTel Center 8:00PM
Fri. 21 Dec. Charlotte, NC Cricket Arena 8:00PM
Sat. 22 Dec. Oklahoma City, OK Ford Center 3:00PM
Sat. 22 Dec. Oklahoma City, OK Ford Center 8:00PM
Sat. 22 Dec. Richmond, VA Richmond Coliseum 3:00PM
Sat. 22 Dec. Richmond, VA Richmond Coliseum 8:00PM
Sun. 23 Dec. Columbia, SC Colonial Center 3:00PM
Sun. 23 Dec. Columbia, SC Colonial Center 7:30PM
Sun. 23 Dec. San Antonio, TX AT&T Center 3:00PM
Sun. 23 Dec. San Antonio, TX AT&T Center 8:00PM
Wed. 26 Dec. Austin, TX Frank Erwin Center 7:30PM
Wed. 26 Dec. Detroit, MI Palace of Auburn Hills 3:00PM
Wed. 26 Dec. Detroit, MI Palace of Auburn Hills 8:00PM
Thu. 27 Dec. Columbus, OH Nationwide Arena 3:00PM
Thu. 27 Dec. Columbus, OH Nationwide Arena 7:30PM
Thu. 27 Dec. Houston, TX Toyota Center 3:00PM
Thu. 27 Dec. Houston, TX Toyota Center 7:30PM
Fri. 28 Dec. Cincinnati, OH US Bank Arena 8:00PM
Fri. 28 Dec. Dallas, TX American Airlines Center 3:00PM
Fri. 28 Dec. Dallas, TX American Airlines Center 8:00PM
Sat. 29 Dec. Little Rock, AR Alltel Arena 3:00PM
Sat. 29 Dec. Little Rock, AR Alltel Arena 8:00PM
Sat. 29 Dec. Rochester, NY Blue Cross Arena 8:00PM
Sun. 30 Dec. Cleveland, OH Quicken Loans Arena 3:00PM
Sun. 30 Dec. Cleveland, OH Quicken Loans Arena 7:30PM
Sun. 30 Dec. Nashville, TN Gaylord Entertainment Center 7:30PM
Mon. 31 Dec. Birmingham, AL BJCC Arena 9:30PM
Mon. 31 Dec. Cleveland, OH Quicken Loans Arena 9:30PM
Thu. 3 Jan. Erie, PA Erie Civic 7:30PM
Thu. 3 Jan. Peoria, IL Peoria Civic Center 7:30PM
Fri. 4 Jan. Moline, IL Mark Of The Quad 8:00PM
Fri. 4 Jan. Syracuse, NY OnCenter 8:00PM
Sat. 5 Jan. Madison, WI Alliant Energy Center 3:00PM
Sat. 5 Jan. Madison, WI Alliant Energy Center 8:00PM
Sat. 5 Jan. Wilkes Barre, PA Wachovia Arena 3:00PM
Sat. 5 Jan. Wilkes Barre, PA Wachovia Arena 8:00PM
Sun. 6 Jan. Baltimore, MD 1st Mariner Arena 7:30PM
Sun. 6 Jan. Green Bay, WI Resch Center 3:00PM
Sun. 6 Jan. Green Bay, WI Resch Center 7:30PM

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 29, 2007

Fall Preview

Fall tours are starting to make announcements. There are some high impact tours coming around. Bruce Springsteen, John Mellencamp and Van Halen (not Van Hagar) and some of the first big names to announce.

Fall is also a busy time for Broadway sales. Attendance really picks up in the fall peaking the last two weeks of December.

If you can get your hands on any Radio City Christmas or Trans-Siberian Orchestra on weekend nights, these should make you a nice profit.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 22, 2007

Bigger than the Beatles?

There is at least one reporter and concert promoter is suggesting that Hannah Montana is bigger (or at least as big) as the Beatles.

http://cw2.trb.com/news/kwgn-hannah-montana-concert,0,5632814.story?coll=kwgn-home-2

We are not quite on board with the comparison yet. For starters she needs to put out her own “Sgt. Pepper” and then we can have the conversation.
Regardless, just because someone wants to have the conversation – there is a point to be made.

Hannah Montana is all the rage right now. Disney has created a string of successful shows, movies, merchandising products, family shows and concerts. He is one of the current hot products. Her fall concert tour has sold out as quickly as tickets can sell out. There are more dates coming available soon including

Oklahoma City
Glendale
San Diego
Nashville
Houston
Auburn Hills
Washington D.C.
Los Angeles
Anaheim

At the rate the sales have gone, expect even more dates to be added.

http://www.qctimes.com/articles/2007/08/18/news/local/doc46c67b7463e45853080043.txt

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 15, 2007

Tickemaster’s Crystal Ball

Any shrewd business who looks into the crystal ball on occasion will have to ask themselves “what else can we do?” Successful businesses have to consider ways to improve their product line, find new sources of revenue and even create new markets.

The best ever example of this was when George Lucas had the foresight to negotiate for the merchandising rights to Star Wars. He gambles that there was more money in that than the movies. He was right. The Star Wars series has made $6.5 Billion in ticket sales but has exceeded $9 Billion in merchandising fees. Come to my house some day and you will see why.

Ticketmaster is starting a new campaign called the “Ultimate Sports Fan Experiences”. Take some of the best games there are, throw in premium seats, hotel rooms, tailgate parties, VIP sections, maybe even premium traffic lanes from the stadium and put it all into a nice tidy package.

Want to see the classic rivalry of Michigan vs. Notre Dame? – you can make a weekend of it for $1,245 per person.

You have heard from us multiple that this is more than just tickets. It is experiences and memories tat motivates people to pay a premium for good seats. Having a package to extend the event is the natural evolution of ticket sales.

For more information, go to:

http://www.forbes.com/prnewswire/feeds/prnewswire/2007/08/07/prnewswire200708071000PR_NEWS_B_WES_LA_LATU071.html

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/08-07-2007/0004640925&EDATE=TUE+Aug+07+2007,+10:00+AM

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 8, 2007

MLB marries Stubhub

Well, kinda any way.

Stubhub, a subsidiary of eBay, announced a five year deal last week that makes it the official source of secondary tickets for MLB. The two will share in the revenue generated from the venture. The agreement is set to begin in 2008.

MLB currently sells tickets to the secondary market via two means
MLB.com
Each team’s individual site

It is up to the individual teams to participate with Stubhub. It is unknown at this time how many individual teams will participate.

Ticketmaster has yet to weigh in on this. They currently have contracts with a dozen MLB franchises to be the secondary ticket marketplace.

We are overall positive about this.

Baseball attendance is up. 2007 is on course to be another record year. Any record it sets will quickly fall while stadiums are on their farewell tour and new stadiums are coming online. Both of these events will lead to increased sales.

There are still many people opposed to “scalping”. These included individuals who claim they are looking out for the consumer and the teams themselves. Both of these just ignore the principles of supply and demand. The ticket resale market is forging ahead regardless of any entity trying to coral it. Trying to coral it has been harder and harder.

The Yankees have been at the forefront of trying to contain the market. They have revoked season ticket holder licenses and there are stories about people who were harassed by Yankee Stadium personnel for carrying a Stubhub envelope. A recent New York law now makes it illegal for the Yankees to revoke season ticket licenses. All of the other states removing or loosening ticket resale laws are also making it harder to contain the market.

Stubhub is a primary place for us to sell our MLB tickets. It is convenient and low maintenance. For each team that signs up with Stubhub to be the funnel for MLB tickets, that just drives that many more people to our own inventory. Good for us.

For more information see the following:

http://abcnews.go.com/Technology/FunMoney/wireStory?id=3439394
http://mlb.mlb.com/news/article.jsp?ymd=20070802&content_id=2125070&vkey=news_mlb&fext=.jsp&c_id=mlb

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, August 1, 2007

TicketMaster vs. Flash Seats

Several months ago one of our articles was about Flash Seats.

Flash Seats had announced a partnership with the Cleveland Cavaliers to handle the secondary ticket market for Cavalier season ticket holders. At the time, we were not impressed with the offering. There was a lot of marketing spin coupled with higher fees and less flexibility.

Flash Seats is owned by a venture capital firm that has the Cavs team owner, Dan Gilbert, as a major investor. He who has the gold rules. Flash Seats has no other teams signed up.

There is now a lawsuit between Flash Seats and TicketMaster. The Cavaliers had a contract in place for TicketMaster to serve as the teams primary and secondary ticketing company. The Cavaliers realizing the potential profits form the secondary ticket market, are trying to get more of those profits. In the lawsuit the Cavaliers state that TicketMaster is using anti-competitive tactics and TicketMaster is stating the Cavaliers are breaching their contract after taking payment from TicketMaster.

Who is right and who is wrong, we offer no commentary on. Here is what we find fascinating about the whole affair. Any company considering going to litigation has to consider the alternatives. Litigation is very expensive. I am sure there are plenty of $500 an hour attorneys involved in this one. Litigation is never taken lightly and only entered into when there is something to gain.

Each views the secondary ticket market as lucrative enough to litigate over. We agree with how lucrative it can be and continue to search for our piece of that market.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, July 25, 2007

Pennsylvania Ticket Resale Law Changes

Pennsylvania Gov. Ed Rendell signed a bill on 7/16/2007 that has removed price restrictions for the sale of event tickets online. The previous law capped the resale price of tickets to 25% over the face value. The law applied to resellers in the state.

The new law completely removes the cap and requires that the reseller guarantee a full refund if the event is cancelled or the ticket is not valid upon entry. The law also states

“A reseller that uses [an] Internet website shall not be required to obtain a license to resell through the Internet website if the operator of the Internet website: Has a business presence and physical street address in this Commonwealth and clearly and conspicuously posts that address on the Internet website, or has a business presence in this Commonwealth and one of the following: a registered agent, a foreign business license or a certificate of authority issued by the Department of State.”

The means that StubHub, eBay, Ticketmaster and every other resellers need to rent office space in Pennsylvania. Something most already do.

The house bill, which was passed on 3/28/2007, was unanimously approved. The governor was quoted as saying “Pennsylvania must make a change that a number of other states have already made”.
Pennsylvania becomes another in a line of states to repeal or ease ticket resale laws over the last few years.


To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, July 18, 2007

NFL Time

NFL ticket sales have started. Some teams have already gone on sale. Many are going on right now or about to. The Texans, Bears, Cardinals, Browns and Dolphins go on sale this week. Pick the teams you want to target and see if you can get some good seats. Remember these few pointers:

Avoid packages that include preseason games. These cost just as much but do not have the demand. Where we live, there are always people handing out the preseason game tickets.

Avoid club seats – Club seats are great to see a game. More elbow room. Better food. Wait staff. But you pay for all this. For the person wanting to go to the big game - Field level sells the best and commands the highest prices.

Treat them like concert tickets – go into a sale knowing what the good sections are and only buy what if offered for those sections. If you are only offered upper level seats, walk away and try another team. Do not buy tickets just because you want to. Good seats sell. Bad ones don’t.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, July 11, 2007

Girl Power

The Spice Girls have announced a World Tour. This will be one of the biggest connect events of the year. The current tour dates include:

December 07, 2007 Los Angeles Staples Center
December 08, 2007 Las Vegas MGM Grand Garden Arena
December 11, 2007 New York Madison Square Garden
December 15, 2007 London The O2 Arena
December 20, 2007 Cologne Kölnarena
December 23, 2007 Madrid
January 10, 2008 Beijing
January 12, 2008 Hong Kong
January 17, 2008 Sydney
January 20, 2008 Cape Town
January 24, 2008 Buenos Aires

This is all still very formative, since many venues have not even been selected. It appears to buy tickets, you need to go to their websites and state a show you wish to attend. (www.thespicegirls.com). Eveyone should go ahead and sign up. They claim there have been 5 million request so far. Good luck.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, June 20, 2007

Chasing Records

As of this writing Barry Bonds has hit home run #749 (the last being June 22 against the Yankees) and Craig Biggio is sitting on 2997 hits (3 shy of being the 27th player to surpass the 3000 hit barrier).

For Bonds the week of July 23rd through the 30th seems a likely target to tie and pass Hank Aarons record of 755 home runs. For Biggio the weekend of June 28 – 30 seems a good target for the barrier to be crossed. Both of these are home stands.

Sammy Sosa hit home run number 600 last week on June 20th.

Hooray for everyone. But how does this mean money for us?

Chasing records like this makes it challenging to synchronize our maximum profits with the chase.

For example – Before the season started, it was proposed that Craig Biggio would get number 3000 in early to mid June. This was based on what he did last year. Biggio is not having his best season. His batting average is waddling around .238. It is taking a while.

When people know the exact game, the ticket value will go way up. But it is impossible to know the exact game. Holding onto tickets hoping to sell them for the exact game goes against the system of selling early.

When Barry Bonds was trying to surpass Babe Ruth’s home run mark last year, it took three weeks. This is not like Cal Ripken’s iron man mark of contiguous games where we can pinpoint the exact day.

Now what to do next time milestones roll around. Let the fans decide the market. I probably sold more Astros tickets for June at a little more money than I have in previous years. Ditto for the Giants and Rangers. I will not try to time the market. Someone is making 200 on Biggio’s 3000 hit game. I already made $40 on that game (whenever it is) and $40 on every game around it.

This is a big year for milestones. There are usually not that many passed in a single year, but it will happen again.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

The Play Tax

While we are going to try and stay out of politics, we cannot pass this up.

Michigan Governor Jennifer Granholm has proposed a 6% "luxury tax" to be levied upon sports, concert, and movie tickets, as well as golfing, bowling, and health club memberships. The Legislature is expected to introduce a bill in the near future. This could bring in over $100 million per year to the state.

Every state, county and city is trying to provide more services with less money every year. While budgets grow every year, so do the number of services that are needed to be performed. Many of these same entities are forced to spend money on items or risk losing money in other areas. These unfunded mandates talk a toll on local budgets. The Federal level passes these onto the state. The state passes them onto the county and city.

The governing bodies at each level are always trying to find new avenues to collect tax revenue. Lotteries are a great source. Taxes on cigarettes or other “sin taxes” are also easy targets for any law-passing body. But these sources have already been hit up several times. New taxes sources have to be targeted. The search for new tax revenues crosses party lines.

It is easy to say cut service, but the political reality is that it is very hard to do and still get re-elected.

Given all this it looks like Michigan have found a tax candidate – Play.

The professional sports teams are already campaigning how this hurts working families and that this is a right to go. These arguments are weak. Most sports and concerts have already out priced most working families anyway. Maybe they should focus their appeal on the movie price increase. This is a bit closer to home for most.

This means for us that our cost of inventory may rise. I would expect other legislating bodies over the next few years to see how it goes in Michigan.

For more information – see the following

http://detroit.tigers.mlb.com/news/press_releases/press_release.jsp?ymd=20070615&content_id=2028136&vkey=pr_det&fext=.jsp&c_id=det

http://www.notickettax.com/

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, June 13, 2007

Input from another Broker

We received the following message this past week

“I got the program at the beginning of the year. The first few tickets I bought were all concerts – ROCK AND ROLL! I did some Police, some Genesis, some Lynard Skynard. A couple of tickets per show on a few show each. Most all of those early ones sold. Some sold real quick. I started with a couple of hundred dollars. I tried to get some good NBA playoff tickets but couldn’t get anything. Concert ticket “for sales” slowed down in May.

When I got some more sales, I put in a few hundred more dollars and bought some Indians season tickets for the rest of the season. I am from Cleveland and everyone hear is pretty jacked about how they are doing.

Everyone wants to go to an Indians Game. 21-7 at Home! I had a lot of quick sales. Some were more than double the face value. Thank you Yankees and Red Sox. I have already recovered all the money I put into it.”


To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, June 6, 2007

I Need a New Example

We have spoken with hundreds of people over the last few years about making money in the secondary ticket market. Inevitably the question comes up – “Is it Legal?” If you have read the material in our book – you know the answer is “Yes, but some states have restrictions.”

New York has forever been my example of the most restrictive state. They had a cap on what a ticket could sell for if the stadium was over 6,000 seats. This law applied only to residents of New York.

Well now it does not even apply to them. Over the last week the New York State Assembly repealed the law. There are now no caps on what ticket can legally be sold for. The bill went further than originally expected. It also prohibits any team or venue from cancelling ticket subscriptions.

The Yankees had attempted to revoke the licenses of some season ticket holder sin the past. This is what prompted the additional language in the bill.

This is a big win for ticket brokers. The opportunities have just become available and less big brother looking over us.

Below are a few of our favorite excerpts from the bill:

“Controlling the price of tickets on the secondary market has been cited as a method of consumer protection. However, the primary sale price of tickets has increased to a point that many tickets are already unaffordable for consumers. Therefore, controlling the prices on the secondary market is not an effective consumer protection.

This legislation would prohibit the venues from revoking season tickets or the contractually agreed upon right of first refusal to purchase future tickets when such revocation is based solely on the basis of resale.

Eliminates the prohibition on selling tickets to places of entertainment at more than the maximum premium price; extends from June 1, 2007 to June 1, 2009, the expiration of the provisions of the arts and cultural affairs law relating to tickets to places of entertainment.”


For more information about the bill, please go to the following site.

http://assembly.state.ny.us/leg/?bn=A07526

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, May 30, 2007

Nice Weekend?

Have a good Memorial Day Weekend? We did. I did not get interrupted very often by email notifications, that’s for sure.

Holiday weekends = Bad online sales.

We had a trickle of sales over the weekend. During a regular day in a regular week we average 20+ tickets a day.

It is not unusual for us to sell 50 tickets on one day and 8 the next. There are a lot of mini-cycles in play. A particular sports team is doing well – sales for that team go up. A team is enduring a 8 game losing streak - they go down. New Playoff series announces– back up. Four weeks past the concert announcement – back down.

We have an extensive inventory across multiple events and have done this for several years. We see these trends. When we average out the mini-trends, we expect to see 20+ tickets leave our inventory.

The one trend we never escape is that every Memorial Day, Labor Day, 4th of July, Christmas, Thanksgiving and every other major holiday – sales just crawl regardless of everything else.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, May 23, 2007

And the next American Idol is…

Jordin Sparks!

Good for her. Now let’s talk about the tour.

After every season ends American Idol put the top ten contestants on a tour. This year the tour is more aggressive than ever. They are starting off with 56 tour dates, compared with the 39 last year. Last years tour added dates to bring the total to 60 dates.

While Idol was not always the highest rated show in its time slot this year, It still brought in record numbers of votes. These are good indications there will be a high attended tour.

Aren’t you just curious to see how Sanjaya will do his hair also?

Last year the competition for tickets for tickets was rough. We were actively bidding on several Ticketmaster Auctions, only to be outbid by most. This was also when we were doing big increments in out final bid dollars. We expect more of the same this year.

The opinion from several ticket brokers we speak with is the Idols Live tour brings out a lot of non-regular concert goers. In other words – parents brining their kids and their friends. It is a different crowd than The Police.

Regardless, this is a good event to follow. Keep an eye out for additional tour dates appearing.

July 6: Sunrise, Fla. (BankAtlantic Center)
July 7: Tampa, Fla. (St. Pete Times Forum)
July 8: Jacksonville Veterans Memorial Arena Jacksonville, Fla.
July 1: Greenville, S.C. (Bi Lo Center)
July 11: Nashville (Nashville Arena)
July 12: Birmingham, Ala. (Birmingham Jefferson Arena)
July 13: North Little Rock, Ark. (Alltel Arena)
July 15: Houston (Toyota Center)
July 16: San Antonio (AT&T Center)
July 18: Glendale, Ariz. (Jobing.com Arena)
July 19: San Diego, Calif. (San Diego Sports Arena)
July 20: Fresno, Calif. (Save Mart Center)
July 22: Anaheim, Calif. (Honda Center)
July 23: Los Angeles (Staples Center)
July 24: San Jose, Calif. (HP Pavilion at San Jose)
July 25: Sacramento, Calif. (ARCO Arena)
July 27: Portland, Ore. (Rose Garden Arena)
July 28: Tacoma, Wash. (Tacoma Dome)
July 30: Nampa, Idaho (Idaho Center)
July 31: Salt Lake City (EnergySolutions Arena)
Aug. 3: Omaha, Neb. (Qwest Center Omaha)
Aug. 4: St. Paul, Minn. (Xcel Energy Center)
Aug. 5: Milwaukee (Bradley Center)
Aug. 7: Roset, Ill. (Allstate Arena)
Aug. 8: Moline, Ill. (Mark of the Quad Cities)
Aug. 9: St. Louis (Scottrade Center)
Aug. 11: Columbus, Ohio (Schottenstein Center)
Aug. 12: Auburn Hills, Mich. (Palace of Auburn Hills)
Aug. 13: Cleveland (Wolstein Center at CSU)
Aug. 14: Toronto (Air Canada Centre)
Aug. 22: Pittsburgh (Mellon Arena)
Aug. 23: Rochester, N.Y. (Blue Cross Arena)
Aug. 24: Uniondale, N.Y. (Nassau Veterans Memorial Coliseum)
Aug. 27: Hartford, Conn. (Hartford Civic Center Coliseum)
Aug. 28: East Rutherford, N.J. (Continental Airlines Arena)
Aug. 30: Albany, N.Y. (Times-Union Center)
Sept. 4: Portland, Maine (Cumberland Co. Civic Center)
Sept. 5: Worcester, Mass. (DCU Center)
Sept. 7: Philadelphia (The Wachovia Center)
Sept. 8: Atlantic City, N.J. (Atlantic City Boardwalk Hall)
Sept. 9: Washington, D.C. (Verizon Center)
Sept. 11: Greensboro, N.C. (Greensboro Coliseum)
Sept. 12: Duluth, Ga. (The Arena at Gwinnett Center)
Sept. 13: Memphis (FedExForum)
Sept. 15: Huntington, W.V. (Big Sandy Superstore Arena)
Sept. 16: Charlottesville, Va. (John Paul Jones Arena)
Sept. 18: Hampton, Va. (Hampton Coliseum)
Sept. 19: Baltimore (1st Mariner Arena)
Sept. 20: Bridgeport, Conn. (Arena at Harbor Yard)
Sept. 22: Manchester, N.H. (Verizon Wireless Arena)

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, May 16, 2007

This Year Tigers?

In the 2006 MLB baseball season, the Detroit Tigers cam out of nowhere to make it to the World Series. They lost to the St. Louis Cardinals once they got there, but for us the important thing is to get there. For those who are Tiger fans, you could say, that it was not totally unexpected. They have a good farm system and a lot of good young talent. The prognosticators now say they are a team to be reckoned with for years to come.

In this 2007 baseball season, it seems the Milwaukee Brewers are the team on the rise. They are loaded with lots of young talent, quality pitching and hold a 4.5 game lead in their division.

Both the Tigers and Brewers have been in our ticketing doghouse for several years. The teams never seemed to do well and attendance was always poor. Lets look at some numbers.

Lets compare a few attendance numbers. Below is the average attendance per game for each team over the last few years.

Tigers Brewers
2007* 31,664 29,368
2006 32,048 28,835
2005 25,306 27,296
2004 23,962 25,461
2003 17,103 20,992
2002 18,795 24,310

What is most impressive is the Tigers jump from averaging 25K to over 32K in a single year. This is even more impressive when one considers the 2003 season. While Milwaukee has not been as poor an attending city as Detroit, it is god to see the upward swing.

Last year the Tigers saw their attendance levels rise as the season progressed. People started believing they were for real and responded accordingly. If the Brewers continue their ways, it would not be surprising to see them average 31.5K by years end.

Here is the best part, the Brewers still have very good season tickets available. This year is the first time we purchased them. We bought them just over two weeks ago. We received tickets for the remainder of the schedule. We are able to get seats in the first ten rows very close to first base. We also bought them $7.35 under face value. That is about a steep a discount as one can get.

Since we bought them, here is what we have already sold 32.5% of the inventory. Our return on the sales has been just under 25%. This is excellent considering we bought them late and were unable to take advantage of early ticket sales.

Buying these also put you in a position to procure World Series if they happen to go that far. This is exactly how we wound up having Tiger World Series tickets last year.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, May 9, 2007

Three Sentences and Five Words

A lot of our updates focus on great deals someone made or how another broker made a ton of money or some special offer out there that we can make a bunch of money on. Not this week. Three sentences and five words.

Mavs lose.
Rockets lose.
Ouch.

While we are not out of NBA playoff tickets completely, we did have more invested in these two teams than others.

The Mavericks seemed as much of a lock to return to the NBA Finals as there could be. Keep in mind that from the broker’s perspective, going to the championship series / game is more important than winning it.

The Mavs went to the NBA Finals last year and had a 6 game series. They posted the best record in the NBA with 67 wins. This was the sixth best regular season record ever in the history of the NBA. They were the number one seed through out the playoffs. This would have given us the optimal 16 potential home games. Every game 7, with the highest profit margin, would be played at home. They finished the regular season with their 234th consecutive sellout. We had already sold some of our NBA Finals tickets that would have given us $1100 profit PER TICKET. We had loaded up with the maximum playoff tickets we could get. The first round of the playoffs was against the number 8 seed, who barely made it to the playoffs. Life was looking good.

Mavs lose.

The Golden State Warriors beat them in 6 games. While we do not loose money on this, we were expecting to make a lot on it. The games that we sold ticket for that are not going to be played are just cancelled transactions. N/o money will change hands.

We look at the playoff series find the probabilities of a team going to the Finals. It seemed the team that could give the Mavs the most trouble was the Houston Rockets, who we also had season tickets for. Guess who else we loaded up on. By know you know the story there. Rockets lose.

And no, we did not have tickets for the Golden State Warriors and Utah Jazz. All is not lost for us with the playoffs though. We do have other teams and we can still make it a very profitable postseason.

I bring all this up because sometimes we can make the best decisions we can, but not everything is under our control. Would we do anything different? No. We have a plan and stick to it.

We cannot make the rain stop but you can choose to bring an umbrella.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, May 2, 2007

How Many Times Have We Heard This?

I received the following email from a fellow ticket broker today. It hit very close to home for me. I know of some people who went through a similar ordeal recently.


I work in a regional office for manufacturing company. It has been a rough year or so. The job is OK. It pays half the bills. My wife’s job pays the other half. The boss is a jerk a lot. I am sure he would be cool if he was not at work, but that is the only place I see him. If I could leave for something better I would. I finally figured out that even if I left, I would be in the same spot, just somewhere else. I needed to do something on my own. I saw a classified ad and called. Actually I saw a bunch of classified ads for different stuff and called a lot. This one was different. When I got the book, It was very real and gave a lot of facts and told me what to do. For many months now we have been doing several deals a month and bring in about $500 extra a month. Last week a bunch of people at my job got fired. Not enough sales coming in. The salespeople don’t do their job very good so others get fired. I did not lose my job but some of my friends did. I do not know what they are going to do. They do not know what they are going to do either. It real easily could have been me. Let just say I am very motivated to increase my deals. I either want to do enough to quit or at least save for a rainy day when it is my turn at layoffs.

I read this and ask myself “What job is really safe?”

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 25, 2007

I Love this Game Even More!

This is an opportunity we really like. Many NBA teams are actively marketing their 2007-2008 season ticket packages right now. As an incentive, they are offering guaranteed seating to the remainder of the 2007 playoff games. Now the playoff games you are going to get are not going to be the best seats in the house, but remember they are playoff games and will sell for a premium. It is conceivable that someone could buy this deal, have their team go to the NBA finals and pay for next year’s season tickets – THIS YEAR. A lot would have to happen in ones favor to do that, but it is fun to think about.

Below are some teams we found that are doing this type of program. If you do not see on o the list, check that team site for more details. Teams copy each other. If they hear another team has a huge jump I season ticket sales, they will start the same campaign. From their point of view, they are going to move the post-season tickets anyway. They might as well sell them to people who are going to pay them money next year.

Golden State Warriors
Cleveland Cavaliers
New Jersey Nets
Houston Rockets
Toronto Raptors
Detroit Pistons
Utah Jazz

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 18, 2007

I Love this Game!

Actually I love the playoff format. If your team has home court advantage in the NBA playoffs you could potentially look at 16 playoff games. 16 high profile and high dollar games. Compare that to the NFL where if your team is really good you get two playoff games.

While it is rare to have 16 home playoff games, But we have seen 12 – 13 home games for the teams that reach the finals in recent years. Even if your team does not go far, we still have the opportunity to sell a few games. When the early rounds are averaging $50 - $100 profit per ticket, we are still making money.

The NBA does not make as much during the regular season as MLB or the NFL. But the vast number of playoff games helps bring our returns up. It is also a bit easier to predict who will be going into the playoffs. It take s awhile for an NBA team to improve and once it does, it take a while to decline. It is rare that a team that goes far in the playoffs one year doe not make it back the next. When it does happen, you can often see it coming.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 11, 2007

Summer Concerts and Events

We cannot remember a time when there were so many concert opportunities at one time. What is especially good is that the demographics these concerts are targeting is very diverse. The youth of America has their favorites out while the baby boomers have their choices also. Even alternative rockers have their choice. Here is a sampling what is put there:

Rush Soul2Soul with Tim McGraw and Faith Hill
Bjork Morrissey
Justin Timberlake The Police
Genesis Beyonce
Eric Clapton Dave Matthews
Harry Connick, Jr. John Mayer
Goo Goo Dolls Huey & The News 2007
Steely Dan Jimmy Buffett

On top of that the Disney High School Musical: The Ice Tour has over 100 dates on sale. Most have sold out.

Most music buyers are between 16 and 30. This youthful demographic keeps up with new artist, new sounds.., they want their MTV. The music and concert industry has long targeted them, and has done so successfully.

What we find so fascinating is some of the biggest concert tours are targeting outside this demographic. The number of 70’ and 80’s band that are getting back together and touring is tremendous. We can credit the Rolling Stones for a lot of this. Their last tour was so successful and lasted so long, everyone followed in their footsteps. Good for all.

The other aspect is the Disney effect. Over the last few years they have established numerous events all based on the Disney Channel movies and shows. The Cheetah Girls, High School Musical, Hannah Montana and Hillary Duff have had tremendous rides. Lets not forget all of the (fill in the blank) on Ice tours also.

The Disney effect targets the tweens – kids from 9 – 14. This strategy is working beautifully for them.

What does this mean for us? There are more options on what to do now as opposed to 5 years ago. There are more entertainment options and money is being spent on them all. Every dollar going into this industry is more opportunity for us.

A Good Opportunity

The Yankees are offering what they call a “7 Game Flex Discount Pack. They go on sale Thursday, April 12 at 12:00 noon EST. They are offering seats in good locations. The premium tickets will be at full price, but the other will be as low as $10 under face value. If you are looking into starting something with baseball, this is a good starting point. These packs should go fast.

http://mlb.mlb.com/nyy/ticketing/flex_discount_pack.jsp?c_id=nyy&year=2007&partnerId=2007hp_tixcomponent_nyy_tab4&affiliateID=2007hp_tixcomponent_nyy_tab4

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, April 4, 2007

Baseball Early Ticket Analysis

Everyone is probably tired of talking about baseball by now, but we really wanted to sum up the early ticket sales. These are all of the sales made for regular season games that were sold before the season started. The numbers directly below are our own results.

First Transaction: February 6 (same day we posted them)
Number of Transactions: 191
Number of Tickets Sold: 478
Total Revenue: $37,344
Service Fees / Other Expenses: $4,761
Revenue – Service Fees $31,742
Cost of Goods Sold: $17,880
Profit: $13,862
Percent Inventory Sold: 20.168%
Profit Margin on Tickets Sold: 77.5%

We have sold a fifth of our inventory. That inventory cost us $17,880 and we have $31,742 in the bank from that. Now we do not expect to make a 77.5% return on the remaining 80% of the inventory. There are going to be Tuesday games against the Pirates and Devil Rays that we sill not make money on. We do expect around a 15 – 25% return from the regular season. Hopefully we have some World Series tickets coming in October. If the right teams go, it could be a very profitable year just from baseball.

Here are our top five teams for sales (this is from our sales only):

1) Yankees
2) Cardinals
3) Astros
4) Tigers
5) A’s

Two teams that have underperformed for us are the Giants and Mets. While we have had some good sales, we have only moved about 10% of the inventory from these two teams. Not that bad but a far cry from the 28% on inventory sold by the Yankees.

When we compile the list of top sellers every week, we get this from a variety of sources. We took the data for baseball only from 2/1 – 3/31. Here is how it came out:

Team Average Sold By Major Brokers from 2/1 - 3/31
Boston Red Sox 9753
New York Yankees 8438
Chicago Cubs 4559
St. Louis Cardinals 4410
Detroit Tigers 2419
Baltimore Orioles 2217
San Francisco Giants 2207
New York Mets 1866
Chicago White Sox 1807
Los Angeles Angels 1682
Philadelphia Phillies 1573
Atlanta Braves 1358
Texas Rangers 1294
Cleveland Indians 1264
Colorado Rockies 1135
Los Angeles Dodgers 955
Houston Astros 815
San Diego Padres 814
Cincinnati Reds 788
Kansas City Royals 693
Washington Nationals 615
Pittsburgh Pirates 566
Milwaukee Brewers 558
Minnesota Twins 521
Arizona Diamondbacks 464
Seattle Mariners 393
Oakland Athletics 331
Florida Marlins 248
Toronto Blue Jays 203
Tampa Bay Devil Rays 172


To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, March 28, 2007

Opening Day

First a quick story from one of the brokers:

“A few weeks ago you mentioned the Big Game Pack from the Oakland A’s. I bought that the next day. Last week the tickets cam in. I did not price them too high because I wanted to be sure they sold. Well they started selling. The Home Opener and Yankees tickets went real quick. So did one of the Red Sox games. I raised the prices on the rest of the Bigger of the big games since most of them are sorta far off. Between this and a few concerts I have done already, I have made a tidy sum.”

Monday is opening day. Expect a lot of baseball activity for the next 14 days. This is a very busy period for that. Remember to consign your tickets if you have a batch of them. Also keep in mind after the first 10 – 12 days of the baseball season, expect a bit of a slowdown for just over a week. (approx 4/12 – 4/23) This happens every year and should be expected. Activity will resume normal “in-season” activity after that. This is also a good time to remind everyone that we do not make a profit on every MLB game. When the Pirates or Devil Rays come to town for a Tuesday game, you want to price those to move and recover what you can. We make our money on the weekend games and the “big games” to cover those.

Next week we are going to have some analysis on early MLB ticket sales.

Wednesday, March 21, 2007

Consignments

If you are brokering Major League Baseball tickets, you are probably getting your season tickets this week. Ours have been coming in. This is actually one of busiest times of the year. Not just because MLB sales are picking up, but we have to ship out all of the early sales. Yesterday, for example, we packaged 43 envelopes. It can be time consuming just to tear the tickets apart, make sure you have the right section, the right number of seats, the right shipping label and double checking it all. I will be very happy when I get everything consigned.

I have been asked a couple of times how we deal with the juggling of tickets coming in, fulfilling early sales and consigning. Keep in mind we primarily are selling MLB tickets through Stubhub.
We keep good records of everything that has been sold. I have all of my sale confirmation emails in folders by team. Stubhub’s online system allows you to see all of your transactions waiting shipments on a team by team basis. When we get our tickets for a specific team, we print out all the transactions, generate the shipping labels from Stubhub, double check and start stuffing Fedex envelopes.

We could immediately consign them and let the Stubhub field offices send them out, but doing it ourselves gets the money in our account a week earlier. For us that means several thousand dollars.

As soon as we ship all of the early sales, we immediately Fedex the packages to the appropriate field office. As much as we can, we try to send other tickets in the Fedex packages to save on shipping cost. From this point on all we do is forward out sales confirmation emails to the field offices. Very easy. I will let Stubhub burn through their own printer cartridges.

It is a pain to go through this period, but this is only for about two weeks a year. The rest is click, click, click.

We have had a lot of baseball topics recently. Don’t worry, we have several other topics coming on the horizon. It is a busy time of year for baseball so we need to focus on it for now.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, March 14, 2007

A Good Day

While not every day is like this, we enjoy when it happens.

One theme you repeatedly hear from us in the book and this subscription is that you must list your tickets early. There are several reasons for this:

• Less competition - Most tickets are not listed till the last few weeks before the event.
• Higher prices - People are willing to pay more for the guarantee they get the seats they want.
• Hype – with every event, whether it is a concert or sporting event, there is a lot of early hype. People responding to the hype are likely to pay higher prices.
• Cash Flow – Money in your pocket today is better than money in your pocket tomorrow.

Back to our good day. Just with MLB, we sold 54 tickets that day. This was across 14 transactions. Our cost of goods sold was $1874 and our revenue (minus service fees) was $3287. This was a profit of $1413. That is a return of 75% return on those goods.

While this is a good volume of ticket for a whole day, this day actually brought our return for MLB for pre-season sales. Our early sales are running about a 90% profit margin so far.

Now we are not going to keep these types of returns all season long. Included in our sales are many opening day tickets, Saturday games, interleague games and other big events. These always get higher prices. There are going to be some Tuesday games against the Devil Rays or the Pirates that are going to go unsold. There are going to be many games that we take a loss or break even. The more we sell early and the better returns we get, we offset those less profitable events. When it is all said and done we expect to realize a profit margin of 25% – 30%.

Not everything is a home run. We need to put ourselves into a position of realizing the maximum returns where we can and minimize the losses in other places. In the end the higher returns win.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, March 7, 2007

I Love 80s Rock

We have been getting a lot of stories from people about some of the deals they have been making with The Police tickets. This has been by far the hottest ticket going on. They have been adding shows left and right to fill the demand. On our top 250 we show the activity from the last month. When I broke it out by the last week, the police have surpassed Wicked. That is really saying something.

As if the Police were not enough, Genesis has announced tour dates. Here is what has been announced so far

09/07 Toronto BMO Field Canada
09/11 Boston TD Banknorth Garden Arena
09/14 Montreal Stade Olympique Canada
09/16 Hartford Civic Center
09/18 Philadelphia Wachovia Center
09/22 Columbus Nationwide Arena
09/23 Washington Verizon Center
09/27 East Rutherford Giants Stadium
09/29 Cleveland Quicken Loans Arena
09/30 Detroit Palace of Auburn Hills
10/02 Chicago United Center
10/09 San Jose HP Pavilion
10/12 Los Angeles Hollywood Bowl

Not all of these dates have ticket sale dates announced yet. See below for the ones that do. We expect Genesis to be as popular a tour as the Police.

Good Deal

The Oakland A’s have announced a very unique ticket package, that we absolutely love. It is called the Big Game Pack. You get tickets to all the big selling games.

Opponent Games
White Sox (Home Opener) 1
Yankees 3
Red Sox 4
Giants (Interleague) 3
Cardinals (Interleague & WS Champs) 3
Tigers 3
Angels (last home series) 3
Fireworks Night 3

Many of you will recall that these are the games that give us the best returns of the year. Buying tickets directly from the team bypasses all of those nasty service fees that we incur when we go through ticket master.

If you are thinking about doing some baseball, and we recommend it, this is a great opportunity to do so.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, February 28, 2007

Great Presale Story

Another story from a client…

“During the last week you sent out the Presale code for the Police for the Oakland concert. I happened to be online when that came in. I tried buying Police tickets in other cities, but either everything was sold out or just plain old bad seats. Anyway, I went to buy tickets right away. I got 4 on a lower section about half way up. My total out of pocket was just around $410. I posted them online right away. Just over 24 hours later they sold. My net for the transaction was $775. Very cool profit in only a day! When is the next show!”


To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, February 21, 2007

New Kid on the Block

FlashSeats.com and the Cleveland Cavaliers are trying to lead the way for a new ticketing concept. It is the paperless ticket.

Comparing themselves to the airline industry, they are saying "The paper ticket market is fundamentally inefficient and arcane, I don't think there's a role for that in the future.''

Here is the concept in summary

• Ask season ticket holders to accept the paperless ticket
• For each game, the ticket holder will swipe an “electronic identification card” (e.g. drivers license, credit card) for entry to the game
• If the ticket holder wishes to transfer the ticket to someone else, the ticket holder has to designate who will be attending in their stead
• If the ticket holder wants to sell the tickets, they can do so on the FlashSeat.com site. FlashSeats currently charges a 20% fee.
• Having FlashSeats.com control the transaction ensures the ticket is valid and not counterfeited.

This is an interesting idea. You have the see the where this is coming from. Sports teams are very aware that there is a huge secondary ticket market. (Do you think George Steinbrenner is happy to know that the ticket he sells for $50 go for $200 in the open market?) This is a $12 billion dollar market and they would like to keep that in house as much as possible.

FlashSeats.com could catch on. We see several problems with the business model and some of their concepts:

• Comparing Sports tickets to plane tickets is not quite the same. While plane tickets do transfer hands, it is not in the same percentage volume as sports tickets.
• Sports tickets have a memorabilia value to them. One of the biggest complaints amongst secondary ticket market buyers is that they receive an e-ticket (one printed out on a computer) instead of a regular ticket. There is a mental hurdle for many people.
• Many companies buy season tickets to hand out to clients. Now they would have to coordinate with the client and the team front office for the person to go. Before all they had to do was hand over the tickets. Now they have to work to hand them over.
• The corporate ticket gift often goes through many people. We have handed out hundreds of tickets and a minority of the time do the people we give them to actually go. They in turn hand them out to others.
• There is a resistance to have one’s “electronic identification card” read any more than it has to be. Imagine the outcry of people when they have to present their driver license to go to a game.
• Why would I want to pay 20% to have my ticket sold when I can already do it for less? The places I already do it invest heavily to drive traffic to their site. Does FlashSeats.com already have a $20M a year marketing budget?
• The systems to track the tickets would be expensive to develop, maintain and secure.

We cannot fault the team owners for wanting a piece of this market. If we were in their shoes, we would be asking the same thing. Will FlashSeats.com be the thing to do it? Probably not or at least not in its current form. For now it is something to watch. If it does not make an impact, something else could come around.

For more information see the following or just Google “flashseats.com”

http://www.sportsfanmagazine.com/sfm/articles.html?id=3200
http://www.delawareonline.com/apps/pbcs.dll/article?AID=/20070128/BUSINESS/701280331/1003
http://www.nba.com/nba_news/cavs_tickets_070125.html

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, February 7, 2007

That was Quick

Another story from a client…

I got the material late in 2006. Read through everything and decided I was going to start off in baseball. I liked the idea about the low maintenance portion of it. We live in Texas and were looking at what teams to buy. Of course we thought about the Rangers and Astros, but thought to ourselves, the Yankees go to the playoffs almost every year. Lets go with them. The fact that they have some of the best historical sales didn’t hurt either. So we bought a season ticket package, just two seats. They were not the best seats, but good. I wasn’t too worried about it since the book says that Yankee Stadium always packs them in. Anyway we posted the ticket for sale on line last week and have sold three sets already. That was quick. Spring training hasn’t even started. Here are the details of the sales

Game Date Cost Net Revenue Profit Return
Orioles at Yankees 7-Apr 96 144.5 48.5 51%
Angels at Yankees 25-May 96 136.6 40.6 42%
A's at Yankees 30-Jun 96 144.5 48.5 51%


What is good is this client has Not even sold the opening day ticket or Red Sox games. These will get them even higher dollars. Way to go!

To learn how to make money being a ticket broker, visit http://www.MyTicketBiz.com

Wednesday, January 31, 2007

A New Tip

We will be adding a new tip in the manual. We now have some better data to support it. Just about every MLB team has a “FanFest’ between late January and early February. This is an opportunity for the team to reach out to the fans. Many players are available for autographs, there is memorabilia to be bought, perhaps an exhibition game or games for the kids. These are often cheap to get in (tickets around $10). Many clubs have between 10,000 – 20,000 attending. The events are often held for a Friday – Sunday.

If you have listings up before a fanfest, you are probably seeing just a few sales coming in because it is so early. The weekend of a fanfest could see sales multiply by several times. Ticket sites report that when a team’s fanfest is occurring, teffic for that team will increase about ten times and sales about five times. These subsequently go down until spring training when we see another spike.

Unless you have significant volume, you might not see 5 times the sales since you are one of several listings, but you should see your sales go up. Remember we want to price our early listings on the high side. We can sell tickets for a price early that you cannot get later. It is a great way to increase your margins. It is not uncommon to sell a regular season ticket for 5 times face value this time of year. If you have that same ticket a week before the game you might only get 10% over face value. 10% or 500% - easy choice.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com

Wednesday, January 24, 2007

A Good Beginning

We always love to hear about people’s success. We received the following from a new client over the last week. We wanted to share it with everyone.

“I got the materials and read through it over a couple of days. Being a bean-counter, I really liked the CD. Seeing the types of things that have sold gave me the confidence this could work. When I received the email last week, I saw that Justin Timberlake was selling tickets. I bought two sets of two for the Houston show. (Toyota Center). I bought the tickets on Friday. My total out of pocket was $366.20. (Under the $500 Threshold, I might add). They sold on Tuesday. After seller fees, my net was $537. I just made $170.80 in 5 days! I am going to take that and turn another deal. Very cool!”

To learn how to make money being a ticket broker, visit http://www.MyTicketBiz.com

TicketMasterNow

As previously stated, TicketMaster has announced it is buying the online ticket marketplace TicketsNow.

The fallout from this announcement has begun.

TicketNetworkDirect is encouraging members of it’s affiliate network to contact the Department of Justice and the various state Attorney Generals offices. The basis for this is they are saying the merge will stifle competition since the new entity is the originator and the secondary marketer. TicketNetworkDirect in their newsletter is insinuating that Ticketmaster already holds back premium tickets for their existing TicketExchange program. Facts on the accusation remain foggy.

Our source material and this newsletter has long adopted a “let the market decide” approach. We stick with that when evaluating this merge. Lets go with the assumption that Ticketmaster is holding back tickets for their own exchange. They have a bad enough time with their public relations as is. Would it be a good idea to invite all those Hannah Montana moms to come after you? We think not. Also – what is so wrong with the practice anyway. All they are doing is creating more of a market and buzz for everyone else. What exactly is so wrong with selling the manufacturers product to the highest bidder. It happens all the time in other industries.

Buying TicketsNow is a huge investment. Millions in cash will be used for the purchase. At its core TicketsNow uses full-time professional brokers for its inventory. If Ticketmaster does not realize this and work toward keeping those brokers happy, they will just leave. Ticketmaster would have then just bought a site no one uses.

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, January 17, 2007

A Happy Ending We Do Not Recommend

One of our new clients recently relayed a story to me. While we like to hear the end result, it shows a lot of a things we do not want to do.

Donald Fagan, one half of the rock duo Steely Dan, is putting on a show in his hometown of Woodstock, New York. The client grabbed some ticket at $67.50 apiece and is selling them for $150 apiece.

http://www.pojonews.com/apps/pbcs.dll/article?AID=/20070111/ENT04/70111025

While I would take the numbers on this deal every day, there are a number of things that would have driven me away before making it.

Local Show – this type of event flies under the national radar. Unless you are in the know about the local music scene, this would whiz by without you knowing. The people going to the show are going to have a rare experience I am sure, but we want events with more marketing behind them. There are a few thousand people who know about this event. National tours have hundreds of thousands, if not millions, of people following the event.

Listings – I could not find a single listing for this event on any of the major sites listing tickets. This is not the business to burn new trails in. While you might get some wins, it can also cause losses.

Nothing electronic – There was not electronic delivery of the tickets, nor could they ship them. She had to go to the theater ticket office, present the credit card and pick them up. If you have to wait in line, drive anywhere or do anything except answer email or open your mail box – you are not doing the right thing. It is impossible to build any type of momentum in this if you are driving around picking up tickets. Efficiency is a key component to success.

Individual Sale – She sold the tickets to a person who ran a classified ad looking for tickets. While this worked, relying on people running classifieds is, once again, a lot of work. Calling the person, leaving messages, writing down addresses, getting checks cleared, etc.. Too much trouble.

There are plenty of events on sales every week that have multiple places to list them on the internet and third parties to run the transaction. Small local events may be some of the betters shows out there, but require quite a bit of extra work and added risk that we want to avoid.

To learn how to make money being a ticket broker, visit http://www.myticketbiz.com/

Making Moves

TicketMaster announced this last week that it is purchasing TicketsNow. TicketsNow is regarded as the second largest secondary ticket online marketplace behind Stubhub, which is owned by eBay. The value of the acquisition is placed at $265 M.

This move clearly signifies the permanence of the online secondary market. Ticketmaster has been the biggest player in the primary market and has made many moves over the years to prevent the expansion of the secondary ticket market. They have been unsuccessful in changing the basic economics of the market.

This purchase is clearly a “if you cannot beat them, join them” move.

Details of how the new company will work are still in question. How TicketsNow deals with its suppliers, affiliates and commissions are up in the air. There is some concern amongst ticket brokers that Ticketmaster, who has a strong corporate culture against ticket brokers, will use the eight years of data that resides in the TicketsNow computers against them. They will now know exactly who sold what.

While it is good for Ticketmaster to validate the marketplace, they have a ways to go before they master it. TicketsNow exists because of the brokers who use the exchange. This is not the only exchange out there and offending the supply base could ruin their investment.

http://www.reuters.com/article/technology-media-telco-SP/idUSN1550717420080116

http://www.rollingstone.com/rockdaily/index.php/2008/01/15/ticketmaster-branches-out-claims-huge-stake-of-secondary-ticket-market-by-buying-ticketsnow/

http://www.boston.com/business/technology/articles/2008/01/16/ticketmaster_agrees_to_buy_net_reseller/

To learn how to make money being a ticket broker, visit www.MyTicketBiz.com.

Wednesday, January 10, 2007

A Word on Presale Passwords

For a while now we have been including presale passwords as part of the subscription. Many of you have noticed that we have also been sending out some separate emails just with the passwords. We are happy to say we have finally started getting passwords consistently and will continue sending those to everyone.

Our goal is to send about 4 emails a week with nothing but the passwords. If we need more than that to keep up with everything, we will increase our efforts. Most passwords are made available 24 – 48 hours before a presale event.

These are a great advantage. Obviously the number of people vying for tickets a day early is significantly list.

Let’s not get too pulled into this. Just because tickets are available in presale, does not mean they are good seats. It is a common practice to block off certain areas for presale. There are no guarantees they are good seats. Apply the same rules we talk about in the manual. Good seats sell. Bad ones don’t.

To learn how to make money being a ticket broker, visit http://www.MyTicketBiz.com